With so many great blog options for real estate agents, from ActiveRain and RealTown to Realtor.com and Blogging Systems, there is a great opportunity for agents to start blogging, position themselves as experts and drive traffic to their main Website.
The question is, how do you get more potential clients to find your blog?
One great way to do this, is to link your blog to every PowerSite you create. It’s very easy to do. Simply add a custom menu link to your blog, call it “My Blog” or “Hudson Valley Real Estate Blog” or whatever you like. You can even save this as part of a saved menu that can be reused with a single click for every new PowerSite.
Now that you’ve got your blog linked to every one of your listings, people are much more likely to find and read it. With a blog on each PowerSite, you are essentially driving traffic to it every time you advertise the home in print (using the PowerSite address like www.123AnySt.com), or publish the PowerSite to Realtor.com, Trulia, Google Base, craigslist and more.
Take a look at our sample PowerSite to see how the blog fits nicely into the listing presentation so that potential clients can learn more about you and what you have to say!
