Nine out of ten homeowners who try to sell their homes themselves eventually list with a REALTOR®. They generally attempt to sell on their own in order to avoid paying a commission fee, but if the home doesn’t sell, they have wasted time and may have cost themselves more in the long run.
This list shows sellers the benefits of working with a qualified agent-from A to Z:
• Advertising. The broker pays all of the advertising costs.
• Bargain. Research shows that 77% of sellers felt that their commissions were well-spent.
• Contract writing. The REALTOR® supplies standard forms to speed up the transaction.
• Details. A REALTOR® frees you from handling the many details of selling a home.
• Experience and Expertise. A REALTOR® offers these in marketing, financing, negotiating and more.
• Financial know-how. A REALTOR® is aware of the many options to finance the sale.
• Glossary. A real estate professional understands and can explain real estate lingo.
• Homework. A REALTOR® will do homework on how best to market your home.
• Information. If you have a real estate question, a REALTOR® will know, or can get, the answer.
• Juggle showings. A REALTOR® will schedule and handle all showings.
• Keeps your best interests in mind. It’s a REALTOR’s job!
• Laws. A real estate professional will be up to date on real estate laws that affect you.
• Multiple Listing Service. Access to one of the most effective ways to bring together buyers and sellers.
• Negotiations. A REALTOR® can handle all contract and price negotiations.
• Open Houses. A real estate professional arranges and promotes these popular marketing efforts.
• Prospects. The broker has a network of contacts who can produce potential buyers.
• Qualified buyers. Avoid opening your home to “curiosity seekers.”
• REALTOR®. A member of the National Association of REALTOR®S, who adheres to a strict code of ethics.
• Suggested price. The REALTOR® will do a market analysis to establish a fair-market price range.
• Time. One of the most valuable resources in a REALTOR®.
• Unbiased opinion. Most owners are too emotional about their homes to be objective.
• V.I.P. That’s how you’ll be treated by your REALTOR®.
• Wisdom. A knowledgeable REALTOR® can offer the wisdom that comes with experience.
• X marks the spot. A REALTOR® is right there with you through the final signing of the papers.
• Yard signs. A REALTOR® provides professional signs that encourage serious buyers.
• Zero-hour support. Selling a home can be an emotional experience. A REALTOR® can help.
Use this list to help you attract and secure FSBO listings. Another strategy is to use the proven letters, marketing, and other materials from the top Star agents in the country, all of which can be found in STAR POWER’s FSBO Campaigns That Work! It contains everything you’ll need to make converting FSBOs a new revenue source for you and your team.
The above list originally appeared in the STAR POWER Club monthly newsletter of August 2006. It is just one example of the wealth of valuable tips, techniques, and teachings that STAR POWER Club members receive each month along with their Star interview CD and unlimited access to the incredible STAR POWER Club on-line archive. For less than $1-a-day, you can be a member too! What are you waiting for?
