Source: Stefan Swanepoel
What do you mean you didn’t know that they were talking about you, your company, your brand and your service? Of course they are, every day. And not even behind you back. No, the discussion is in the open. Right there on the web, in the chat room, in the forum and on one of the many social media networks spanning the globe.
Time you got in touch with a rapidly growing information base. With each passing the information is growing exponentially and it’s vital that you get in on the dialogue.
Here are some of the online media you should be monitoring regularly:
What? You don’t have time. No problem. Set up automated listening posts that serve as monitors and then report back to you with the information of where, who and what was said.
Google Alerts is simple example of such as online tool that allows you to set up alerts around keywords. When these words then appear in websites, press releases, blogs, discussion forums, etc. Google will send you an email with a link to the exact spot.
Cool, right?
So what should you be tracking? Well for starters how about items such as:
The list is really almost endless.
But be careful because you may be flooded with too much information. The internet connected us all together and now social media is making the conversation evolve into the most important feature since email.
So, are you in on the discussion?
About the Authors
This is an extract from the new Swanepoel SOCIAL MEDIA Report 2010 written by Stefan Swanepoel (author of 15 books including the annual Swanepoel TRENDS Report) and Mel Aclaro founder of MindBridj.com, a company servicing web video solutions for speakers, trainers and coaches. This Report is due for publication on October 2nd and can be preordered at www.RealEstateBooks.org.
{ 2 comments… read them below or add one }
Hi Stephen,
This is a great summary. Thanks for thinking to post it. The topic of listening and monitoring the conversation–and engaging with those who discuss topics that interest us all– is such a central and important theme in social media that I tout every chance I get. And, as you pointed out, there are many free online tools out there that will help enable us all to better monitor those discussions when they happen NOW. I’m glad you picked up on that.
Cheers to your success,
Mel Aclaro
Co-author, Swanepoel Social Media Report 2010
Hi Mel
I’m happy to spread the word. This information is valuable and should be shared
Thank you for taking the time to comment on the post.
Steve