Gary Vaynerchuk is known for many things including Wine Library TV, social media consulting, video blogging, authoring, public speaking (including being the keynote speak at the Inman Connect event back in 2009) and being a long suffering NY Jets fan. He really understands social media and marketing which is reason alone to watch this video but especially from 5:42 forward where he answers the question:

“If you were a REALTOR what kind of daily video content would you produce?”

If you have the time try to watch the whole video (there’s also commentary about Facebook pages and PR and lots more). FWIW there is an image that includes an adult word but we are all grown ups so enjoy!