Brandon Turner is the Senior Editor and Community Director at BiggerPockets.com, a real estate social network that describes itself as a:

“one-stop-shop online platform that simplifies and enhances networking, deal making, data evaluation, education, marketing and transactions for investors, consumers and professionals.”

Brandon recently wrote about “3 Creative Marketing Ideas Most Real Estate Agents Wouldn’t Try” on the excellent Website Business Insider. He provides the ideas with a caveat:

“only if your promise not to use them against me if you decide to sell a home in my neighborhood” 🙂

His number one tip? A single property Website.

“Beautiful websites serve the same purpose as incredible curb appeal: because first impressions matter. When I say “dedicated website” I’m referring to a web address specifically designed for the property. Most agents will list the home on the MLS and perhaps even on their company website but few agents have the ability or desire to create a specific website just for your property

While I’ve seen this technique used a few times over the years (especially with higher end listings) – honestly: the design generally sucks.

Most real estate agents are not designers and the websites usually look like they came out the internet circa 1997. However, incredibly good looking websites today are easy (and fast) to make and publish without using any code at all. I’m not saying the website needs to be designed by a graphic artist – but basic a basic aesthetic appearance shows you buyer you are offering a quality product.”

We of course agree but need to point out that you can get a fully featured single property Website for significantly lower than the roughly $100 he mentions. Just sign up with us!