What Prompts People to Turn Off Their Ad-Blockers?

Source: Statista

At first glance, tough love seems to be the way forward for online media to get users to turn off their ad blockers. 58 percent of respondents in a Reuters Institute for the Study of Journalism (RISJ) poll said that they turned off their ad-blocker, at least temporarily, if there was no other way to view the website or content. But explaining to users that the ad money is needed to fund the website can get publishers places too. 26 percent of users said they switched off the blocker when notified the website depended on the ad funds.

The good news is that there are ways to get users to comply with the rules of indirect funding. However, this doesn’t mean that users will start loving ads because they were in some way coerced (or kindly asked) to turn off their ad blockers. Then again, 43 percent of respondents said they switched off their blockers for particular news sites, meaning that news media could profit from investing in a relationship with users. It seems, some users surf with an ad-shield by default, but are willing to let down their guard if the targeted website is trusted.

This chart was first published by our partner website FIPP.


Redfin Migration Report: Top Migration Destinations Include Nation’s Most Active Metros for Residential Construction

For the First Time, Nashville Ranks among the Top 10 Migration Destinations, at #8

Seattle, WA – November 8th, 2017 (BUSINESS WIRE) (NASDAQ: RDFN) Twenty-two percent of Redfin.com users searched for homes outside their home metro in the third quarter of 2017, according to the latest Migration Report from Redfin (www.redfin.com), the next-generation real estate brokerage. The number of long-distance searchers was up slightly from 21 percent in the second quarter and 20 percent in the first quarter.


The analysis is based on a sample of more than one million Redfin.com users searching for homes across 75 metro areas from July through September. Redfin began systematically tracking homebuyer migration at the beginning of this year, so there is not enough historical data to determine if the current trends follow a seasonal pattern.

Nashville appeared among the top 10 migration destinations for the first time last quarter. Nearly a third of all users searching for homes in Nashville were searching from another metro the area, among which just over a quarter (25.6%) searched from New York.

“We help people from across the country search for homes in Nashville,” said Redfin Nashville agent Phillip Bernier, who has recently worked with buyers relocating from Chicago, San Diego and San Francisco.

“The cost of living is low and there is plenty to do downtown, but at the same time there is still a lot of natural beauty. You can be on a horse, on a lake or on a trail within a five-minute drive from downtown. The city is growing quickly. We have a running joke that the new state bird is the crane. If you look at the Nashville skyline, you can see 10 to 12 cranes at any given time.”

Another new trend revealed in Redfin’s third quarter migration analysis was that many of the cities experiencing a high net inflow of homebuyers were also places with higher than average rates of residential construction activity per capita.

Conversely, metros experiencing net outflow tended to have lower than average rates of new construction. According to a Redfin analysis of new construction data, nationally, there were 10.7 new residential housing units permitted to be built per 10,000 residents in September 2017.

Seven of the 10 metros with the highest net inflow had more permitted units than the national average. Nashville was also among the metros with the highest rates of new permit activity at 27 permitted new residential units per 10,000 residents. The metro areas poised to build the most new homes in the coming months are Houston, TX (10,000), Dallas, TX (9,400), Phoenix, AZ (7,800), and Atlanta, GA (7,700).

The third quarter also saw the continuation of several trends that dominated migration patterns in the first half of the year, including:

  • Affordable, mid-tier metros like Sacramento, Phoenix and Atlanta drew prospective homebuyers from expensive coastal cities;
  • The South and Sunbelt continued to see more incoming than outgoing searches; and
  • The Rust Belt cities of Detroit, Dayton and Milwaukee experienced a net outflow of user searches.


* Combined statistical areas with at least 500 users in Q3 2017
† Among the one million users sampled for this analysis only


* Combined statistical areas with at least 500 users in Q3 2017
† Among the one million users sampled for this analysis only

To read the full report, complete with an interactive data map of metro-to-metro migration trends and full methodology, click here.

About Redfin

Redfin (www.redfin.com) is the next-generation real estate brokerage, combining its own full-service agents with modern technology to redefine real estate in the consumer’s favor. Founded by software engineers, Redfin has the country’s #1 brokerage website and offers a host of online tools to consumers, including the Redfin Estimate, the automated home-value estimate with the industry’s lowest published error rate for listed homes. Homebuyers and sellers enjoy a full-service, technology-powered experience from Redfin real estate agents, while saving thousands in commissions. Redfin serves more than 80 major metro areas across the U.S. The company has closed more than $50 billion in home sales.


Redfin Journalist Services
Alina Ptaszynski
(206) 588-6863

Trust Stamp Announces Free Safety Tool for All Realtors®

Washington, D.C. – November 7, 2017 (nar.realtor) At the National Association of Realtors®’ Conference & Expo in Chicago, Trust Stamp announced that its safety tool will now be free for all Realtors®. Trust Stamp is an identity authentication startup company that leverages artificial intelligence and blockchain technologies to verify strangers’ identities and provide a trust score.

Trust Stamp Logo

NAR announced recently that it had made a second investment in Trust Stamp; the first was in November 2016. The startup was one of eight companies last year to participate in the vertical tech accelerator program, REach®, operated by NAR’s strategic investment arm Second Century Investments.

“I’m pleased that this innovate identification verification tool will now be free to all 1.3 million Realtors®,” said NAR President Elizabeth Mendenhall, a sixth-generation Realtor® from Columbia, Missouri and CEO of RE/MAX Boone Realty. “Safety for our members is a top concern, and this is another great tool that Realtors® can use to protect themselves when meeting strangers and new clients.”

Andrew Gowasack, one of the cofounders of Trust Stamp said, “We are thrilled to offer Trust Stamp as a free benefit to NAR members and to empower them to keep themselves and their clients safe. Both Realtors® and consumers should have assurance that everyone they meet during the real estate transaction is verified and trustworthy.”

Trust Stamp develops and deploys proprietary artificial intelligence software to authenticate identity and also analyzes public records and social media to provide a unique color-coded Trust Score. After creating the Trust Score, users can improve it by sharing additional information. While personal details behind a Trust Score remain private and under the user’s control, the score can easily be shared through the company’s unique Trust Stamp.

It’s a powerful tool for helping improve the safety of real estate professionals, who frequently meet new clients or unknown individuals. NAR’s 2017 Member Safety Report found that more than one in three agents experienced a situation that made them fear for their personal safety or the safety of their personal information.

“My vision for the Realtor® organization is to partner with companies that are offering great products and services that will help change the real estate industry,” said NAR CEO Bob Goldberg in a video announcing the new member tool (link is external). “Trust Stamp is an innovative company, and this tool will bring great value to our members and improve their safety, which is so important for what they do.”

Trust Stamp cofounder Gareth Genner said, “There is no issue of greater importance than the safety of real estate professionals and their clients. Perhaps even more concerning than an absence of safe practices, are products that create an illusion of safety. While there is nothing that can displace sensible precautions, we hope that NAR’s investment, and our making Trust Stamp free for Realtors®, will reinforce the need to us a thoughtfully designed process and remove any financial disincentive.”

About Trust Stamp

Trust Stamp has clients across multiple industries, including a major U.S. bank, and has launched an app to improve the safety of peer-to-peer marketplaces like Airbnb, Craigslist, Facebook Marketplace and Uber. Through its relationship with NAR, the company has also partnered with the National Association of Estate Agents in the United Kingdom to provide real estate agents with risk based tools to meet European Union and UK anti-money laundering obligations. The company has created a real estate-specific webpage and mobile app for agents. For more information about the Trust Stamp real estate tool, visit truststamp.re. (link is external)

About National Association of Realtors®

The National Association of Realtors®, “The Voice for Real Estate,” is America’s largest trade association, representing 1.3 million members involved in all aspects of the residential and commercial real estate industries.

About Second Century Ventures

Second Century Ventures (SCV) is an early-stage technology fund, backed by the National Association of Realtors®, which leverages the association’s 1.3 million members and an unparalleled network of executives within real estate and adjacent industries. SCV systematically launches its portfolio companies into the world’s largest industries including real estate, financial services, banking, home services and insurance. SCV seeks to define and deliver the future of the world’s largest industries by being a catalyst for new technologies, new opportunities, and new talent. Learn more at www.secondcenturyventures.com (link is external).