The Content Marketing Institute’s mission is “to advance the practice of content marketing” and they have released a document that provides 50 content marketing predictions for 2014. Some of our favorites are:
- Short Attention Span Storytelling
- Content as Brand Personalization
- Get Out There!
- Be Unique
- The Story Matters Most
- Getting to Know You
One statement in particular stands out:
“‘story’ is everything. Without a coherent story to bring together the message, all they have is more disconnected dots, more noise, and more confusion.”
When it comes to telling your unique story and getting out there with personal content to brand yourself so people get to know you there is only one place to start: Follr.
To download the whole report click here.