NAR Reports: Did You Know – Home Buyers and Social Media
by Stephen M. Fells on June 25, 2009
Source: Jessica Lautz – NAR Research Economist
From the 2008 Profile of Home Buyers and Sellers, 44 percent of recent home buyers are on a social networking site.
79 percent of recent buyers aged 18 to 24 are on social networking Web sites.
One in ten buyers over the age of 65 are on social networking sites.
Social media is a growing trend to connect with old friends, coworkers, and classmates, but it can also be used an important marketing tool.
From the 2009 Member Profile REALTORS® are using social networking sites with increased frequency. 35 percent of all REALTORS® are currently using a social networking site.
In comparison, 71 percent of REALTORS® who are 29 years old and younger are on social networking sites.
One in five REALTORS® who are over the age of 60 are on social networking sites.
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