Shipping October 2nd, Stefan Swanepoel’s new book “Swanepoel Social Media Report 2010” offers to help Realtors understand the power of social media. The book shows how to conduct your own ‘Social Media Orchestra’ and how to establish outposts and listening posts.
Stefan adds; “Now operating in full swing in what the Swanepoel TRENDS Report calls the transition years (2008 – 2012) Social Media takes a big step into the reinvention of the home buying and selling process.
Uncover secrets to creating and strengthening your online persona, how to engage others and how to measure your success. Utilize tips, tools and shortcuts to build a large following and establish a legitimate online marketing channel.”
Written by Stefan Swanepoel and Mel Aclaro this new step-by-step Social Media Field Guide is a must for all for Real Estate Professionals.
About the Author:
Thirteen time author Stefan Swanepoel has repeatedly proven his ability to provide a balanced and objective evaluation of the real estate industry. Stefan regularly blogs at RealBlogging or you can follow him on Twitter or Facebook.
{ 3 comments… read them below or add one }
I have had the pleasure of listening to Stefan Swanepoel speak. The man is brilliant. I have his last two editions of his Trends Report and he leaves nothing unturned.
I killed my FB account yesterday, trying to re-set the button so that I can have purely a business friendly page, more consumer oriented, less about listening to other Realtors chatter politics, religion and other impolite things that my parents told me you shouldn’t talk about….in public
Linda, I’m giving you a virtual high 5! There is an absolute need to break out personal vs. business ‘social’ interaction. Facebook profiles are a great place to be personal but for 100% business focused content a page is a far better solution.
Few people say this publicly but TMI (too much information) is still valid. We don’t have to share all things with all people. I also think we can easily differentiate between spam sales techniques and providing professional and more importantly valuable commentary via pages.