There’s a lot of snake oil salesmen when it comes to search engine optimization (SEO). Let’s be realistic for a moment; we can’t all be first.
Google is the current dominant search engine so effort spent on improving your Websites search results should be biased towards this behemoth. On Google there are two types of search engine results; ‘organic’ and ‘Pay Per Click (PPC). The latter is sometimes referred to as ‘sponsored links’, ‘paid search’ or ‘Google AdWords’.
Although dated from the end of last year the following document is well worth a read if only because it comes straight from Google themselves. To get the file either click here or click on the Adobe PDF graphic below:
