The biggest news coming out of 2009 (and the thing most likely to dominate 2010) is the release of the National Association of Realtors RPR or Realtors Property Resource. No matter where you look you’ll find people suggesting it is great, others saying it isn’t and a whole bunch that really don’t seem to care. No matter what you think if you are a Realtor you should at least know what it is.
A good place to start is the RPR blog but you’ll also find details on this blog over the next few weeks. I’ll be adding more RPR content and would love to hear your thoughts on how (or if) it can help Realtors. In the interim here is a brief video (part 1 of 4) that starts to explain what RPR is all about. Sound quality isn’t great but the content makes up for that:
{ 5 comments… read them below or add one }
With Zillow now getting more monthly visits than Realtor.com and Trulia coming on strong, it is vitally important that we jump ahead of the web competition. I localizing this resource is a great start. I hope this is as good as it looks in beta.
I don’t get it – it’s about 5 years behind the curve; and it will be sold back to us you can absolutely count on that…remember Realtor.com? That which you condemn was once introduced to you as your friend. I’m just sayin’
Hi Linda,
Your comments are similar to those of Matthew Ferrara: http://tinyurl.com/ye6xv4e
RPR representatives say they have a five year plan for the program. It will be interesting to see how this plays out.
Steve
Linda I understand your concern and I wanted to share the facts. The RPR is fundamentally different from Realtor.com. To start RPR is a wholly owned subsidiary of NAR…unlike Realtor.com. The RPR will be offered as a members benefit. Members will not be charged for subscription, advertising, etc. The RPR has a business model based on the sales of analytics. And with these analytics no listing-level information will be sold or distributed.
{ 2 trackbacks }