6 Reasons (AKA Excuses) Realtors Don’t Use Social Media – No. 2: I Don’t Understand It

So we’ve dispelled the myth that Facebook is used by kids, strike the first excuse off the list:

1. It’s for kids
2. I don’t understand it
3. Real estate is local
4. It can’t help me
5. I don’t have the time
6. It’s a fad

So we are can now move onto excuse number two Realtors provide for not using social media: “I don’t understand it”. There is a really quick (and blunt) answer to that one. Anyone claiming not to understand social media hasn’t spent enough time trying to understand it. It can’t be because of a lack of educational options, there’s a social media guru on every street corner (or so it seems). But where do you start? Where can you get a quick summary?

CMO.com describes itself as “the senior marketing executive’s one-stop shop for digital marketing insight”. I don’t know if that’s true but together with 97th Floor they have created a very useful chart that provides “analysis of which social media tools are your best bet”. To access the chart either click the image below of go to the CMO Website.

Tagged as: 97th Floor, Analysis, CMO, facebook, real estate, social media, twitter