A Modern Real Estate Agents Story – What is Yours?

Follr has many features that can help market a real estate agent. A question first though.

Follr

When people search for you online (and you know they do before they ever meet you) what do they find?

Some other things to ponder. Assuming they find information that actually does relate to you (and not to a namesake) will they form a positive or negative opinion about your marketing ability, technical knowledge, your character?

Put another way – what is your online story?

Social Story

Here’s a link to a real estate version of Follr Personal. It’s not for a real real estate agent but you will see that the story being told is detailed, current and therefore better represents the agent.

janesmith.info

Things to focus on:

  • The home page includes ‘Social Wall‘, a highly visual mashup of your (our your brokers) social media content. Click the ‘Full Screen’ button to see it in its full glory :)
  • The ‘About‘ tab allows you to highlight images and videos.
  • The Website is responsive so it works on every mobile phone and tablet.
  • It has a unique domain name, think YourName.com.
  • The Website is also a document repository.
  • And finally ‘Timeline‘ – a unique way to tell your story, your whole story.

Start telling your story today by clicking here.

Kyle Rank: A Real Estate Profile Website That Brings Everything Together

Kyle Rank

Kyle Rank

In the book “The New Digital Age” Google Chairman Eric Schmidt states “Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results.”

Clearly Berkshire Hathaway Home Services Managing Broker Kyle Rank gets that. He describes himself as “obsessed with anything tech or real estate” but you really don’t need to be technically savvy to understand the value of his profile Website:


www.kylerank.me

Kyle has done an amazing job by adding:

An intro video: www.kylerank.me/about
A personal story: www.kylerank.me/timeline
Helpful documents: www.kylerank.me/documents
And real-time personal and professional social media content: www.kylerank.me/wall

Kyle Rank

From an SEO perspective Kyle unfortunately shares his name with a professional ice hockey player but a search on “Kyle Rank Real Estate” places his profile Website 1st organically – note, it places higher than realtor.com, yelp, zillow and even his broker Website:

Follr Profile Organic SEO Search Results

Kyles profile Website also allows anyone to contact him, read his resume and see his endorsements. And as part of the Follr network Kyle gets to connect with other agents.

Nice job Kyle!

Kyle Rank: A Real Estate Profile Website That Brings Everything Together

Kyle Rank

Kyle Rank

In the book “The New Digital Age” Google Chairman Eric Schmidt states “Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results.”

Clearly Berkshire Hathaway Home Services Managing Broker Kyle Rank gets that. He describes himself as “obsessed with anything tech or real estate” but you really don’t need to be technically savvy to understand the value of his profile Website:


www.kylerank.me

Kyle has done an amazing job by adding:

An intro video: www.kylerank.me/about
A personal story: www.kylerank.me/timeline
Helpful documents: www.kylerank.me/documents
And real-time personal and professional social media content: www.kylerank.me/wall

Kyle Rank

From an SEO perspective Kyle unfortunately shares his name with a professional ice hockey player but a search on “Kyle Rank Real Estate” places his profile Website 1st organically – note, it places higher than realtor.com, yelp, zillow and even his broker Website:

Follr Profile Organic SEO Search Results

Kyles profile Website also allows anyone to contact him, read his resume and see his endorsements. And as part of the Follr network Kyle gets to connect with other agents.

Nice job Kyle!

Do You Know Which Social Network Works Best For You?

If someone wants information about you, where do they look first? Is it a social network, a Website, some other online location? Which social network provides the most information, the most complete picture of you?

Today, our information is all over the Web but by using Follr I can see that most people went to Twitter to research me followed by Facebook and then LinkedIn.

Follr Social Media Data

Along with this data Follr also provides me with reports on:

  • who specifically viewed my Follr account
  • how many times my Follr account was viewed
  • what specific page they looked at
  • what files they downloaded.

To see your stats simply log into your account and click the triangle icon next to your profile image in the top right of the screen:

Social Media Statistics

With so much time wasted on social media, social marketing and social networking (they are distinct and separate things) it’s vital that you focus on platforms, services and Websites that get you the most bang for your buck or RIO (return on investment) in business speak. The best place to start is Follr – start today by creating your profile at follr.com.

Social Media Aggregation – The Follr Social Wall Explained

One of the more irritating things about the social web is that everything is everywhere. You can get great information from Facebook, Twitter, Instagram and YouTube but you have to visit them individually to see all of your teams social media content. Unless, that is, your Website is a Follr Community.

Every Follr Community includes two versions of Social Wall, our content aggregation feature. On the home page you see the communitites own social media content:

Social Media Aggregation 1

It shows a real time feed of tweets, blog posts, videos and posts from all the major social networks giving you one place to see everything.

If you click the ‘Social Media’ link in the menu:

Social Media Aggregation 2

you get to see an even more extensive aggregation of social media which additionally includes all content from the communities parent and associated content providers. Of course all of the content is responsive which means it will display on your mobile phone or tablet.

Create your Follr account today by clicking here!