Kyle Rank: A Real Estate Profile Website That Brings Everything Together

Kyle Rank

Kyle Rank

In the book “The New Digital Age” Google Chairman Eric Schmidt states “Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results.”

Clearly Berkshire Hathaway Home Services Managing Broker Kyle Rank gets that. He describes himself as “obsessed with anything tech or real estate” but you really don’t need to be technically savvy to understand the value of his profile Website:

Kyle has done an amazing job by adding:

An intro video:
A personal story:
Helpful documents:
And real-time personal and professional social media content:

Kyle Rank

From an SEO perspective Kyle unfortunately shares his name with a professional ice hockey player but a search on “Kyle Rank Real Estate” places his profile Website 1st organically – note, it places higher than, yelp, zillow and even his broker Website:

Follr Profile Organic SEO Search Results

Kyles profile Website also allows anyone to contact him, read his resume and see his endorsements. And as part of the Follr network Kyle gets to connect with other agents.

Nice job Kyle!

Do You Know Which Social Network Works Best For You?

If someone wants information about you, where do they look first? Is it a social network, a Website, some other online location? Which social network provides the most information, the most complete picture of you?

Today, our information is all over the Web but by using Follr I can see that most people went to Twitter to research me followed by Facebook and then LinkedIn.

Follr Social Media Data

Along with this data Follr also provides me with reports on:

  • who specifically viewed my Follr account
  • how many times my Follr account was viewed
  • what specific page they looked at
  • what files they downloaded.

To see your stats simply log into your account and click the triangle icon next to your profile image in the top right of the screen:

Social Media Statistics

With so much time wasted on social media, social marketing and social networking (they are distinct and separate things) it’s vital that you focus on platforms, services and Websites that get you the most bang for your buck or RIO (return on investment) in business speak. The best place to start is Follr – start today by creating your profile at

Social Media Aggregation – The Follr Social Wall Explained

One of the more irritating things about the social web is that everything is everywhere. You can get great information from Facebook, Twitter, Instagram and YouTube but you have to visit them individually to see all of your teams social media content. Unless, that is, your Website is a Follr Community.

Every Follr Community includes two versions of Social Wall, our content aggregation feature. On the home page you see the communitites own social media content:

Social Media Aggregation 1

It shows a real time feed of tweets, blog posts, videos and posts from all the major social networks giving you one place to see everything.

If you click the ‘Social Media’ link in the menu:

Social Media Aggregation 2

you get to see an even more extensive aggregation of social media which additionally includes all content from the communities parent and associated content providers. Of course all of the content is responsive which means it will display on your mobile phone or tablet.

Create your Follr account today by clicking here!

Follr Releases Updated API

Leading fan engagement software platform leverages updated API to build on existing features further extending integration into external software platforms and technology

Wappingers Falls, NY (January 4th, 2017) Follr, Inc., a SaaS (Service as a software) company today announced the release of an updated API. The API is an integration platform as a service (iPaaS) and is a 100% native cloud application (NCA), multi-tenant platform that supports cloud-to-cloud, cloud-to-on-premises, on-premises-to-on-premises and B2B integration.

Follr Logo

Follr is a Software as a Service platform that empowers fans to communicate and better connect with other fans, a team, athlete or celebrity. It acts as a compliment to existing content, site and apps, building authentic, high-value relationships by simplifying marketing, administration and ecommerce. It simultaneously enables sport and entertainment franchises to better manage fan relationships, extend marketing, access currently latent revenue and protect their brand.

Mark Wayman

Mark Wayman

“It is clear from conversations we are having with sports and entertainment entities that fan data is a key and valuable asset, something Follr Profile Websites address perfectly,” stated Follr Product Lead Mark Wayman adding “The release of an updated API allows our partners to automate the creation of Profile Websites which is the first step in aggregating deep, rich personal data.”

The API supports real-time integration and elastically scales to meet high-volume providing access to the following user profile data via more than forty distinct and separate data points:

  • Contact Information
  • Education History
  • Employment History
  • Biographical Information

The data appears on a Follr Profile Website, a Website rich in personal and professional data.

Jeff Roberts

Jeff Roberts

“Our objectives have always included integrating Follr into the widest selection of online marketing platforms,” stated Follr Founder and CTO Jeff Roberts adding “The release of an updated API allows us to achieve that more effectively on all forms of software platform including proprietary, bespoke and custom solutions.”

The Follr API provides a mechanism to create, read and update Follr profiles programatically using a REST mechanism to implement the Create, Read and Update functions. Partners are assigned an API key and API secret pair used to sign each request. A valid request is a simple HTTP post containing either an XML or JSON input payload.

Documentation on the API can be found at

The company will make additional announcements during the first quarter.

About Follr, Inc.:

Follr, Inc. ( is a software company founded in 2011. Located in California and New York, Follr provides Web-based business and personal networking products that collectively enable fans to connect, market and generate revenue. Business entities in the sports and entertainment industries can use the Follr Platform as a communication, marketing and sales tool while simultaneously protecting their brand.

Follr Communities provide vibrant, social groups and event management tools to engage anyone around a membership, club, group, shared passion or interest. Each community

Follr Profile Websites enable individuals, companies and brands to tell their story using a combination of personal or corporate history, social media profiles (Facebook, LinkedIn, Foursquare etc.) and content. They are personally branded Websites used as an initial point of contact and represent an aggregation of all online and offline information. Accessed by an enduring, easy to remember URL they represent a more complete picture and story in an increasingly digital world.

The Follr network provides users with the ability to create and edit their Follr Profile Website and Follr Community. It additionally facilitates improved networking while providing access to millions of jobs.

Follr is funded through Blossom Ventures. For more information see the company Website, Facebook or Twitter.

“Follr – Reinventing The Fan Experience”


Follr, Inc.
(888) 201-5160

A Modern Real Estate Agents Story – What is Yours?

Follr has released many, many new features this year. Let’s look at things from a real estate perspective. A question first though.


When people search for you online (and you know they do before they ever meet you) what do they find?

Some other things to ponder. Assuming they find information that actually does relate to you (and not to a namesake) will they form a positive or negative opinion about your marketing ability, technical knowledge, your character?

Put another way – what is your online story?

Social Story

Here’s a link to a real estate version of Follr Personal. It’s not for a real real estate agent but you will see that the story being told is detailed, current and therefore better represents the agent.

Things to focus on:

  • The home page includes ‘Social Wall‘, a highly visual mashup of your (our your brokers) social media content. Click the ‘Full Screen’ button to see it in its full glory :)
  • My Listings‘ details a live feed of this agents single property Websites.
  • The ‘About‘ tab allows you to highlight images and videos.
  • The Website is responsive so it works on every mobile phone and tablet.
  • It has a unique domain name, think
  • The Website is also a document repository.
  • And finally ‘Timeline‘ – a unique way to tell your story, your whole story.

Start telling your story today by clicking here.