Alphabet Is Feeling the Ad Crisis Backlash

Last Monday, the head of Google’s EU operations apologized to advertisers in the UK for running their YouTube campaigns alongside content which promoted terrorism, touted hate speech or involved generally offensive material. High-value British clients such as Tesco, Marks and Spencer, The Guardian and even the UK government have pulled their ads from the platform until they receive assurance that this will not happen again.

The apology, however, did little to calm the waters. On Wednesday, the crisis spilled over to the United States, where big spenders Verizon and AT&T were among the firms pausing their campaigns with the video streaming giant. The whole episode has certainly been felt by parent company Alphabet and its shareholders. As our infographic shows, despite a slight rally yesterday, market capitalization has seen a net decrease since Friday 17 of 22.6 billion dollars.

This chart shows the market capitalization of Alphabet from 23 February to 23 March, 2017.

Infographic: Alphabet Is Feeling the Ad Crisis Backlash | Statista You will find more statistics at Statista

NAR February 2017 Foot Traffic Infographic

Source: nar.realtor

Every month SentriLock, LLC. provides NAR Research with data on the number of properties shown by a REALTOR®. Lockboxes made by SentriLock, LLC. are used in roughly a third of home showings across the nation. Foot traffic has a strong correlation with future contracts and home sales, so it can be viewed as a peek ahead at sales trends two to three months into the future. This infographic shows the latest index data along with trends and changes.

NAR Foot Traffic Infographic

Smartphones Beat TV for Young Adults in the U.S.

Despite the rise of mobile devices in recent years, there has always been one undeniable truth: TV was always king of media consumption. According to Nielsen’s most recent Total Audience Report, that truth is now beginning to fade.

While American adults on average still spend twice as much time watching TV as they do using apps or browsing the web on their phones, that no longer holds true for all age groups. Those aged 18 to 24 now spend significantly more time on their smartphones than they do watching traditional TV (both live and timeshifted).

As our chart illustrates, TV remains the most important screen for everybody else, but it is the beginning of a paradigm shift that will likely see television lose the position it has held for decades. Smartphones, tablets and online services will gradually change people’s media consumption habits until eventually, the idea of having to sit down in front of the TV at a fixed time to watch anything but live sports will be nothing but a distant memory.

This chart shows average weekly smartphone and TV usage of adults in the United States.

Infographic: Smartphones Beat TV for Young Adults in the U.S. | Statista You will find more statistics at Statista

NAR’s Sweet 16 (The Housing Version) Infographic

Sixteen teams remain as play resumes this week in the men’s and women’s NCAA Basketball Championships. Here’s a sweet assist from the National Association Realtors® on where the number 16 shows up in recent housing survey data:

  • Younger baby boomers (ages 52 to 61) made up 16% of buyers
  • 16% of buyers have two children living in their household
  • Vacation-home sales accounted for 16% of transactions in 2015
  • 16% of older and younger baby boomer buyers have student debt
  • First-time buyers typically purchased a home that was 1,650 square feet

Housing Sweet 16 Infographic

How to Make Your Home More Attractive to Millennial Home Buyers (NBC Open House)

From adding smart home tech to pulling up that dreaded carpet, Nick Gagis of Coldwell Banker Residential Brokerage shares what this group of home buyers are on the hunt for in this episode of NBC Open House.