The Best (And Worst) Cities for Renters

At a time when huge numbers of young people can’t afford to buy their own home, the rental market is booming. The alternative for the so-called Generation Rent isn’t exactly attractive either, though. As more and more people flock to the major cities for bigger salaries and better opportunities, property owners are able to cash in on an often out of control rental market.

The rent burden can be measured by looking at the share of the average household income that the typical rent eats into each month. As our infographic below shows, based on data from RENTCafé the worst place for renters is Mexico City. With an oppressive 60 percent of earnings going to the landlord.

Further north in the U.S., the situation isn’t too much better. With 59 percent of the average salary being poured into rent in Manhattan, the New York borough is the second worst place on the list to be a renter. Those looking to move to LA and San Francisco should be prepared to kiss goodbye to 47 and 41 percent of their pay packet, respectively. Of the cities focused on here, Chicago would be the best bet, at 38 percent.

RENTCafé’s benchmark for burden-free rent is 30 percent. With this in mind, Germany’s cool capital Berlin might be a good option. Alternatively, the city with the best ratio was found to be Kuala Lumpur. Anyone renting in the Malaysian capital will be free to spend up to as much as 80 percent of their income as they so desire.

This chart shows the share of household income required to pay rent in selected cities in 2017.

Infographic: The Best (And Worst) Cities for Renters | Statista You will find more statistics at Statista

Marketers Have Yet to Embrace Snapchat

A little more than three months after its blockbuster IPO, it has gotten relatively quiet around Snap. Even after reporting less than stellar first quarter earnings last month, the company’s stock price never dropped below the IPO price of $17.

There remains a bit of skepticism regarding the company’s long-term outlook though and not everyone is convinced that Snapchat’s popularity among Millennials justifies its parent company’s $20+ billion valuation. Aside from the obvious threat that Facebook (including Instagram) poses to Snap’s long-term success, marketers have yet to fully embrace Snapchat.

According to a recent report by the Social Media Examiner, just 7 percent of marketers used Snapchat in the first quarter of 2017, which is worlds apart from Facebook’s 94 percent adoption rate. But even Twitter, Instagram and Pinterest are used by a significantly larger portion of the 5,700 marketers taking part in the survey.

This chart shows which social media platforms are most commonly used by marketers in 2017.

Infographic: Marketers Have Yet to Embrace Snapchat | Statista You will find more statistics at Statista

Castle Life, Just 20 Minutes from Manhattan

With 28 rooms, a view of the Hudson River and a storied past, this castle has hosted celebrities, movie shoots and even the ballet. It’s one of the last privately owned castles remaining in New York. Take a peek behind the scenes of this $3.5 million estate.

For more on how the castle is used as a film and photo location visit greystonecourt.format.com.