Social Media and Content Are Top Priorities for Marketers in 2017

Marketing in the digital world has come a long way from the ugly banner ads that made our eyes bleed in the early days of the internet. Whether it’s paying to show up in search results, sharing content on social media or having a YouTube star use your product in one of his/her videos – these days there are countless ways to promote products, services and brands online.

Over the past few years, social networks in particular have risen in significance from a marketing point of view, as hardly any other channel can match Facebook & co. in targeting a specific group of people. According to a study from Econsultancy and Adobe, who surveyed almost 3,500 international marketers on how their spending on various digital marketing channels would change this year, social media marketing remains a top priority for brands in 2017.

As our chart illustrates, 56 percent of the respondents plan to increase their social media spending while just 5 percent plan to do the opposite. Content marketing and personalization are also high on marketers’ agenda this year, while spending on display and search advertising won’t be further increased by the majority of marketing professionals.

This chart shows how marketing professionals plan to adjust their digital marketing budget in 2017.

Infographic: Social Media & Content Are Top Priorities for Marketers in 2017 | Statista You will find more statistics at Statista

Are These The Best or Worst Real Estate Marketing Videos You Have Ever Seen?

Where do we begin… how about with San Diego’s Rafael Perez.

There’s no doubting his video is getting attention and Perez is not the first real estate rapper we have highlighted recently (see: “Real Estate Rap: Houses Gettin’ Sold!“) but is this comedy/marketing genius or so bad it’s like seeing a car accident; you simply can’t turn away?

Next up is this video from Los Angeles based Realtors Cherrie Brown, Zach McReynolds and Sara Spalione. Perhaps there’s something in the Southern California water?

And it’s not just real estate agents, it’s also lenders:

The question that really has to be asked: does this type of marketing help or hurt a business?

Is Asking Questions The Answer To How To Create Viral Content? Introducing Apester

Fact 1: There are people we know that prefer to talk about themselves above almost everything.

Fact 2: Creative marketing isn’t easy and talking about yourself isn’t the solution.

Apester might be a way to address both. They describe themselves as:

“The next generation of digital storytelling”

adding:

“Apester is changing the digital storytelling experience by empowering its readers to take a more active role in the content they consume. It’s “Storytelling 2.0”

apester

One of the coolest things they provide is embeddable (not sure if that is a word, if it isn’t we just made one up) polls like this:

Some can you be creative with questions? Can polls or quizzes like this help grow your business? Let us know!

Everything You Need To Know About The .REALTOR Domain

Do you know what a TLD is? It’s a top level domain (sometimes referred to as a gTLD or generic top level domain) and examples include:

.com
.info
.net
.org

Why should you care? Because the TLD world is in the middle of an enormous shake up and it changes the Internet. Over a thousand new TLD’s are being released including:

.actor
.christmas
.cooking
.guide
.place
.university

and there’s also a new .realtor TLD provided exclusively by the National Association of REALTORS. So instead of your personal Website address being JohnDoe.Com it can be JohnDoe.realtor. But there are restrictions.

dot realtor logo

For more information watch the video below and visit the .realtor Website: www.about.realtor.

Google and SendGrid Discuss Do’s and Don’ts of Email Marketing

Did you know that 20% of all legitimate emails never reach the inbox? Forrester predicts that in 2014, $144M will be spent on marketing emails that never get delivered!

Email is still an excellent way to communicate with your audience and in the following video we are fortunate to get insider information from Sendgrid’s Regan Peschel who discusses best practices in email marketing. Yes, a 25 minute video is long, but where else can you get great info like this for free!

To see more videos like this subscribe to the Google+ Your Business YouTube channel. Enjoy :)