T3 Experts was created to support, inform and empower real estate agents, teams and brokers to succeed at a higher level by providing “Expertise on Demand”.

The organization takes the collective body of work of its founders – Stefan Swanepoel, Jack Miller and Michael McClure – and packages that half-century of research and hands-on real estate industry experience in a way that agents, teams and brokers can apply directly into their real estate operations. T3 Experts does this by delivering practical and actionable resources and execution plans that help real estate professionals run their businesses more efficiently, more effectively and more profitably.

Phil is broker and owner of J. Philip Real Estate in Briarcliff Manor, NY, which he founded in 2005. An industry veteran since 1996, he is one of the top-selling broker agents for transaction totals in the Hudson Gateway MLS since 2007. In 2013, Phil was a national finalist for Inman News Innovator of the Year.

In the following interview Michael McClure has an in-depth discussion with J. Philip “Phil” Faranda about being a successful Digital Agent includng the importance of using AgencyLogic single property Websites and Follr for social media marketing.

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Podcast Highlights (per the T3 Experts Website):

Top Take Away(s):

• The Digital Agent has the tools. The tools don’t have the Digital Agent.
• Strategies for driving people to your website: mail outs, business cards, etc. that just say “Google Me.” Use technology with a human touch.
• A blog can be used as a pre-listing package. As the blog gets “seasoned” online, it is a tremendous credibility builder.
• When people go to a real estate website, they want to look at houses. So there are two things on the front of our website: listings and search box for listings.

Best Practices and Considerations:

• Use the best tool available for the person/client in front of you. Ex: Pick up the phone and call a Baby Boomer, email a GenXer, and text a Millennial.
• Be on the cutting edge, but don’t lose sight of the fact that the people you’re dealing with just want to get from point A to point B. Apply your expertise accordingly.
• Give consumers the information and data they need, and they will then use you for the advocacy piece.

Tools Recommended and how Philip uses them:

• AgencyLogic: suite of tools that includes single property websites, comprehensive social media via Follr.
• Kunversion: lead generating and company website with blog built into it; not at mercy of pay-per-click
• Listing Book: proprietary standalone IDX home search that requires registration; has client CRM built into it; it shows people not just what’s for sale, but what’s sold, what’s under contract, etc.
• Evernote: owner/manager tasks, to-do lists, writes blog post drafts, agendas and business plans; primary input is using his smartphone to audio dictate
• Google Drive: basically the company’s intranet; shares and stores for other company members; templates, presentations, etc.
• iPad Mini: gets the most mileage of his tools; does not use for listing presentation
• Galaxy Note 10.1: listing presentation