Where’s a Marketing Budget to Go?

Source: Statista

Creating content is the top goal for marketing pros around the world. According to figures compiled by communications and marketing agency Cognito, 61 percent of the 165 marketing leaders they interviewed for a survey named creating content as the area where more of their marketing budget will be invested in 2018. This makes sense, as in the previous report only 18 percent of respondents were happy with the content they could market.

Investor relations (71 percent) and public affairs (69 percent) featured in the two top positions of areas where investment will remain the same. The top loser according to the survey will be traditional advertising, with 40 percent of marketing leaders wanting to invest less.

These developments could have negative implications for traditional media outlets, as the volume of content published or disseminated by company marketers could more strongly compete with traditional publishing content. Diverting dollars from traditional advertising could also negatively affect heritage media ad revenue. This chart was first published by our partner FIPP.

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New Ad Campaign Illustrates True Value of Real Estate Agents

“Sign of a RE/MAX Agent” Launches in January

Denver, CO – Jan. 20, 2016 (PRNewswire) RE/MAX, LLC will launch its new ad campaign at the end of the month. Created by the real estate franchisor’s lead advertising agency Camp + King, the “Sign of a RE/MAX Agent” campaign focuses on the true value that a RE/MAX agent offers throughout the home buying experience from concept to close.

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The colorful 2016 campaign is anchored by four 30-second TV commercials that feature a behind-the-scenes look at what RE/MAX agents do to ensure a positive experience – the hustle, the staging, the open house, the leap of faith, the offer.

“The challenge every day for real estate agents is conveying their value and then delivering the results buyers and sellers are looking for – and nobody meets the challenge better than RE/MAX agents,” said Adam Contos, RE/MAX Chief Operating Officer. “We wanted our new ads to tell this story in a whole new way, and we found just the right agency to pull it off.”

Camp + King filmed the “Sign of a RE/MAX Agent” spots on location in Los Angeles with famed music video director and photographer Autumn de Wilde. She aspired to show the heart and character of real estate agents through the commercials’ unique production style.

“RE/MAX agents are dedicated to making the home buying and selling process as frictionless as possible for their clients,” said Jamie King, Camp + King Founder & CEO. “As such, much of what they do happens behind the scenes – we wanted to celebrate these moments and bring them to life.”

The 2016 national ad campaign will run throughout the calendar year starting February 15; print and radio will begin the same month as well. Agents in participating RE/MAX regions will also have access to a variety of customizable assets for use in multiple formats: TV, radio, print, out-of-home, digital and social.

To view the “Sign of a RE/MAX Agent” anthem spot, visit the RE/MAX YouTube channel https://youtu.be/OOxMFvBB-Uw.

About the RE/MAX Network:
RE/MAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. Over 100,000 agents provide RE/MAX a global reach of nearly 100 countries. Nobody sells more real estate than RE/MAX, when measured by residential transaction sides.

RE/MAX, LLC, one of the world’s leading franchisors of real estate brokerage services, is a wholly-owned subsidiary of RMCO, LLC, which is controlled and managed by RE/MAX Holdings, Inc. (NYSE: RMAX).

With a passion for the communities in which its agents live and work, RE/MAX is proud to have raised more than $150 million for Children’s Miracle Network Hospitals® and other charities.

For more information about RE/MAX, to search home listings or find an agent in your community, please visit www.remax.com. For the latest news about RE/MAX, please visit www.remax.com/newsroom.

About Camp + King:

Camp + King (C+K) is a Havas-aligned creative agency launched by Roger Camp and Jamie King in February 2011. In 2015, Advertising Age honored C+K as one of the top agencies in the west. Based in San Francisco, the agency is dedicated to making brands more Conversationworthy™. C+K boasts an impressive client list, which includes YouTube, RE/MAX, Energizer, Dish Network’s Sling TV, Del Taco and the Hershey Company’s Scharffen Berger brand. For more details, visit camp-king.com.