Tag Archives: advertising

Real Advertising Mail Still Going Strong

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Source: Statista

The whole world is going digital, especially in all aspects media and advertising? Well, not quite! Advertising via the postal system is still going strong. In the United States alone, some 8 million metric tons of advertising mail are still sent via the post.

According to figures by the Universal Postal Union UPU and digital mail provider Caya, this comes down to some 64 kilos (141 pounds) of advertising mail per household a year. While the U.S. has the highest overall yield in terms of weight, the Swiss have a higher share per household, counting a grand total of 80 kilos (176 pounds) per year.

Marketing Infographic

Advertisers’ New Darling

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Source: Statista

Listening to podcasts as a source of information and entertainment has become very popular. According to Nielsen’s newest figures on podcasts, the number of avid podcast fans has risen from 13 million in the fall of 2016 to 16 million in the same period of 2017 in the U.S. While podcasts have increased their overall reach, the researchers also found that they are a pretty effective advertising medium, measured by lift in purchasing intent.

The most effective topical environment seems to be business, where purchasing intent scored an 14 percent increase, followed by news and politics with an 12.8 percent lift. And even in the more niche comedy genre advertising seems to have the potential to pay off. Any publisher who hasn’t yet got a podcast on site should seriously think about getting one up, it might prove lucrative.

Podcast Infographic

The Potential of Social Media Advertising

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Source: Statista

The worldwide social media advertising market was worth some 43.78 billion dollars in 2017, and accounted for 18 percent of the total digital advertising market. As our infographic shows, the U.S. market is by far the biggest in the world, having generated some 21 billion dollars. That’s a 22 percent share of the total U.S. digital advertising market.

Its European counterpart was worth about 8 billion dollars, not even half the size of the U.S. market. In China, 11 percent of the digital advertising revenue comes from social media. Around the world, mobile is more important than desktop targeted social media advertising. While all markets are poised for growth in the foreseeable future, it’s China where most growth is likely to occur, almost doubling in the years to come, until 2022.

This chart was first published by FIPP.

Social Media Infographic