Austin, Once a Migration Hotspot, Is Losing Homebuyers to Other Cities For First Time on Record

Redfin reports homebuyers are looking to leave Austin as housing costs stay high and some recent transplants move back to their hometowns

Seattle, WA – October 25, 2023 (BUSINESS WIRE) (NASDAQ: RDFN) More homebuyers looked to leave Austin, TX than move in during the third quarter, according to a new report from Redfin (redfin.com), the technology-powered real estate brokerage. That’s the first time on record there hasn’t been a net inflow into the Texas capital. Redfin’s records go back through 2017.

The number of Austin-based Redfin.com users looking for homes outside the metro area has more than doubled over the last year.

This marks a stark reversal for Austin, which was a magnet for out-of-town homebuyers looking for a more affordable place to live even before the pandemic. Once the pandemic began, ushering in an era of remote work and record-low mortgage rates, Austin’s popularity boomed: It was the number-one U.S. migration destination in the beginning of 2021.

Austin has fallen out of favor with relocating homebuyers for several reasons:

  • Rising home prices. By mid-2022, when Austin home prices peaked, prices were up more than 75% from before the pandemic. Austin prices have since declined from that peak, but homes are still much more expensive than before the pandemic. The gap between Austin’s home prices and those of where homebuyers commonly move from, like Los Angeles and San Francisco, is smaller than it used to be.
  • Monthly mortgage payments have doubled since before the pandemic. Soaring mortgage rates exacerbated Austin’s affordability problems, making monthly housing payments even more expensive than they already were with increasing prices. Today’s typical monthly payment for Austin’s median-priced home ($455,000) at this week’s average mortgage rate (7.63%) is $3,890, nearly double 2019’s typical payment of $2,136 (median sale price of $320,000; average mortgage rate of 3.94%).
  • Some homebuyers who moved to Austin are leaving. Austin Redfin agents report that some formerly remote workers moved back to their home city after being called back to the office, and a few others are moving back after trying Austin and realizing it’s not a long-term fit. Some others are likely leaving Austin to be closer to major job hubs as the labor market starts slowing.

Slowing migration is good news for Austin locals looking to buy. Austin’s median home price is down about 5% year over year, the biggest decline in the U.S., and it’s down nearly 20% from its pandemic peak. “I’m telling buyers that this is the first time in years they can get a deal on a house, even with high mortgage rates,” said Austin Redfin Premier agent Carmen Gioia. “It’s probably a better time to buy down than waiting for mortgage rates to drop, because once that happens, competition will escalate and prices will shoot up. Right now, buyers are able to take their sweet time, negotiate with sellers, and buy a home without getting into a wild bidding war.”

Homebuyers leaving Austin are most commonly moving to other places in Texas. San Antonio and Corpus Christi are two of the three most popular destinations for Redfin.com users moving away from Austin; the other is Denver.

Share of U.S. homebuyers moving to a different part of the country is near record high

Nationwide, the share of homebuyers relocating to a different metro area is still near record highs. Roughly one-quarter (25.9%) of homebuyers looked to move to a different part of the country in the third quarter. That’s essentially flat from the record high of 26% hit in August, and up from 24% a year ago and about 19% before the pandemic began.

There are 9% fewer Redfin.com users looking to move away from their home metro than a year ago–the biggest annual drop on record. But out-of-town home searches are holding up better than in-town searches: There are 17% fewer Redfin.com users searching within their home metro than a year ago.

Homebuyers are moving into relatively affordable but climate-risky places

Sacramento, CA, Las Vegas and Orlando, FL were the most popular destinations for relocating homebuyers in the third quarter. Popularity is determined by net inflow, a measure of how many more Redfin.com users looked to move into an area than leave.

Half of the 10 most popular destinations are in Florida, and 8 of the 10 are on the East Coast–although the two most popular are in the western part of the U.S. Nearly all of the places homebuyers are moving to are more affordable than the places people are coming from, which helps explain why they’re so popular even though most face increasing climate risks. Sacramento, for instance, faces severe heat risk, and Orlando faces extreme wind/hurricane risk.

Top 10 Metros Homebuyers Are Moving Into, by Net InflowNet inflow = Number of Redfin.com home searchers looking to move into a metro area, minus the number of searchers looking to leave
RankMetro*Net Inflow, Q3 2023Net Inflow, Q3 2022Top OriginTop Out-of-State Origin 
1Sacramento, CA4,8008,700San Francisco, CAChicago, IL
2Las Vegas, NV4,5007,000Los Angeles, CALos Angeles, CA
3Orlando, FL4,0003,000New York, NYNew York, NY
4Myrtle Beach, SC3,8003,200Washington, D.C.Washington, D.C.
5North Port-Sarasota, FL3,7005,200New York, NYNew York, NY
6Portland, ME3,5003,300Boston, MABoston, MA
7Tampa, FL3,4006,700New York, NYNew York, NY
8Cape Coral, FL3,3005,200Chicago, ILChicago, IL
9Miami, FL3,2008,000New York, NYNew York, NY
10Salisbury, MD3,1002,500Washington, D.C.Washington, D.C.
*Combined statistical areas with at least 500 users searching to and from the region in July 2023-Sept. 2023

Homebuyers are leaving San Francisco, New York and Los Angeles for more affordable places

Homebuyers are leaving San Francisco, New York and Los Angeles more than any other metro in the country. That’s based on net outflow, a measure of how many more Redfin.com users are looking to leave a metro than move in.

Expensive coastal job centers typically top the list of metros homebuyers are leaving, mainly because homebuyers are seeking more affordable places to live. The median sale price in San Francisco, for instance, is more than double that of Sacramento, the most common destination for homebuyers leaving the Bay Area.

Top 10 Metros Homebuyers Are Leaving, by Net OutflowNet outflow = Number of Redfin.com home searchers looking to leave a metro area, minus the number of searchers looking to move in
RankMetro*Net Outflow, Q3 2023Net Outflow, Q3 2022Portion of Local Users Searching ElsewhereTop DestinationTop Out-of-State Destination 
1San Francisco, CA25,80037,70024%Sacramento, CASeattle, WA
2New York, NY25,30023,50030%Miami, FLMiami, FL
3Los Angeles, CA20,20033,50019%Las Vegas, NVLas Vegas, NV
4Washington, D.C.13,90018,80019%Salisbury, MDSalisbury, MD
5Chicago, IL4,8005,60016%Milwaukee, WIMilwaukee, WI
6Boston, MA4,3009,30021%Portland, MEPortland, ME
7Hartford, CT3,30090079%Boston, MABoston, MA
8Denver, CO2,2003,70035%Chicago, ILChicago, IL
9Detroit, MI2,0004,50026%Grand Rapids, MICape Coral, FL
10San Diego, CA1,800inflow of 6,90029%Las Vegas, NVLas Vegas, NV
*Combined statistical areas with at least 500 users searching to and from the region in July 2023-Sept. 2023 

To view the full report, including charts and methodology, please visit: https://www.redfin.com/news/housing-migration-trends-Q3-2023

About Redfin

Redfin (www.redfin.com) is a technology-powered real estate company. We help people find a place to live with brokerage, rentals, lending, title insurance, and renovations services. We sell homes for more money and charge half the fee. We also run the country’s #1 real estate brokerage site. Our home-buying customers see homes first with on-demand tours, and our lending and title services help them close quickly. Customers selling a home in certain markets can have our renovations crew fix up their home to sell for top dollar. Our rentals business empowers millions nationwide to find apartments and houses for rent. Customers who buy and sell with Redfin pay a 1% listing fee, subject to minimums, less than half of what brokerages commonly charge. Since launching in 2006, we’ve saved customers more than $1.5 billion in commissions. We serve more than 100 markets across the U.S. and Canada and employ over 5,000 people.

For more information or to contact a local Redfin real estate agent, visit www.redfin.com. To learn about housing market trends and download data, visit the Redfin Data Center. To be added to Redfin’s press release distribution list, email press@redfin.com. To view Redfin’s press center, click here.

Contacts

Contact Redfin
Redfin Journalist Services:
Ally Braun
206-588-6863
press@redfin.com

The Double-Edged Sword of Social Media

Stephen M. FellsThere’s a not so public opinion on social marketing and it isn’t positive. Some brands know about it, some are scared, others are reveling in it. I describe it as the double-edged sword of social. Let’s first focus on the positives.

For the first time in the evolution of human communication, one person can communicate in real time with an unlimited number of people. In it’s simplest form ‘social’ means free speech but at a whole new level. This means that if a person gives a ‘thumbs up’, like or positive tweet, status or comment, hundreds, sometimes thousands, of people get to hear about it. This translates to free marketing by the masses. Add that the message often touches people that the brand doesn’t have direct access to and consider the value of a recommendation from a friend and you end up with something of enormous value.

And so to the dark side. What if that tweet, status or comment is negative? The scary truth is that people can say anything, good and bad about your brand, company, product or service. As a result you can now be publicly trashed and there’s not much you can do about it. In short you no longer own your brand.

Let’s change tack briefly. Personally I don’t go to the movies for two reasons:

1. Why pay the best part of $100 (I have three kids so that is a real number) when I can wait six months and own the movie for $20?
2. I like to escape into a movie, something that is impossible given the noise created by other selfish patrons.

And so to my heroes of the week; the Alamo Drafthouse in Austin, Texas. They have a policy: if you’re caught talking or texting during a movie they remove you from the building. But it gets better. After a patron ignored the policy and was removed she left a verbal tirade on the theaters answer machine. Most companies would have deleted the message but not the Alamo Drafthouse. They turned it into a PSA!

I think it’s safe to assume that the patron did more than just leave a message. She probably criticized the theater to friends and updated Facebook ultimately telling lots of Austin residents about the bad people at the Alamo Drafthouse. But the tables have been turned, the PSA has gone viral resulting in great exposure for the Alamo Drafthouse and I’m guessing a somewhat embarrassed ex-patron.

Here’s is the PSA (it’s safe for work). Enjoy and keep those phones in your pocket if you are ever watching a movie in Austin. If you don’t, you might end up as a fantastic ad for your most hated local business 🙂



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  • Search, Syndication & Digital Listings
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