BHGRE and Lumentus Social set out to define what does and doesn’t work with social media for real estate agents. The resulting whitepaper has not only identified the problem, but also offers specific techniques and tricks to close the success-rate gap.

Specifically, BHGRE laid out 4 different types of social media users (New Users, Sometimes Users, Regular Users, and Power Users) and provided techniques for each in terms of time and resources, audience, content, engagement, advertising, and most importantly, how to measure success.

You can download the whitepaper and use it as a game plan to better understand and leverage your social media by clicking here.