Where’s a Marketing Budget to Go?

Source: Statista

Creating content is the top goal for marketing pros around the world. According to figures compiled by communications and marketing agency Cognito, 61 percent of the 165 marketing leaders they interviewed for a survey named creating content as the area where more of their marketing budget will be invested in 2018. This makes sense, as in the previous report only 18 percent of respondents were happy with the content they could market.

Investor relations (71 percent) and public affairs (69 percent) featured in the two top positions of areas where investment will remain the same. The top loser according to the survey will be traditional advertising, with 40 percent of marketing leaders wanting to invest less.

These developments could have negative implications for traditional media outlets, as the volume of content published or disseminated by company marketers could more strongly compete with traditional publishing content. Diverting dollars from traditional advertising could also negatively affect heritage media ad revenue. This chart was first published by our partner FIPP.


The Digital Ad Market Still Has Room to Grow

Source: Statista

Over the past decade, digital advertising has grown to become a huge business. Companies such as Google and Facebook rake in $10+ billion a year selling ad space on their various platforms and, just as the market as a whole, they show no signs of slowing down.

According to data from Statista’s Digital Market Outlook, search advertising is the largest piece of the digital advertising pie with global revenues amounting to $91 billion this year. Banner advertising ranks second with $43.5 billion in estimated revenue.

Statista’s analysts expect the digital ad market to grow at an average rate of 10.9 percent over the next five years, with social media and video advertising outpacing the overall market’s growth. For more insights and digital advertising trends, download the free market report “Digital Advertising: Banner”.

This chart shows estimated worldwide digital advertising revenue in 2016 and 2021.

Infographic: The Digital Ad Market Still Has Room to Grow | Statista
You will find more statistics at Statista

Client Success Interview with Karen Mathison

Previous PowerSite of the Month award winner, Karen Mathison of RE/MAX Associates of Boerne, Texas took some time to tell us how she is thriving in her marketplace with the use of the Internet and PowerSites.


How long have you been in real estate?
I’ve been selling for 2 years. However, I have an extensive real estate background. I started out as an office manager for a real estate firm, then went to work as a Broker’s assistant. I quit working to be a stay-at-home mom, but always knew in my heart I wanted to get my license when the time was right for my family. I love it!

How do you distinguish yourself from the competition in your marketplace?
“Committed To Service” is my slogan and I strive to honor that in all that I do for clients – buyers and sellers. I am always asking: “What else can I do, what can I do better, what will help these folks the very most?” I think that comes across to the folks I work with.

What technology tools have you employed to help you become more efficient?
The Internet! NAR says that over 75% of homebuyers begin their search on the Internet – this is powerful information for buyers and sellers! My goal is to use this technology to the benefit of all my clients.

What percentage of your marketing budget do you spend on-line vs. in print?
Print is a very expensive avenue – however, in my market, it is a strong resource, so I do allocate a majority of my budget to it. This year, I have invested in a custom website with great features for buyers and sellers – I know I will continue to invest in this technology since it is now readily available to most everyone.

How do you drive traffic to your PowerSites?
I post the web address everywhere I can! On the signs, in all print advertising, etc. I even have business card size flyers made for my clients so they can pass out the Website info to anyone they meet that might be in the market. I also post the web address on all my other forms of Internet marketing – such as realtor.com and my Website.

To learn more about Karen, visit her Website: www.AllAboutBoerne.com