The Digital Life of Parents, After Hours

Source: Statista

Once the kids are asleep, most parents sit back, relax, and unwind using electronics. A vast majority of both mothers and fathers watch TV or movies, according to a survey by the Center for the Study of Elections and Democracy at Brigham Young University. 

Mothers tend to use the quiet hours after the kids are asleep to connect with others, using social media and talking on the phone and texting at higher rates than fathers report. Both mothers and fathers in the study played video games at roughly equal rates. All the digital activities that parents engage in provide an opportunity for marketers to reach this demographic, who use this time for themselves on connected and marketable channels.

Real Advertising Mail Still Going Strong

Source: Statista

The whole world is going digital, especially in all aspects media and advertising? Well, not quite! Advertising via the postal system is still going strong. In the United States alone, some 8 million metric tons of advertising mail are still sent via the post.

According to figures by the Universal Postal Union UPU and digital mail provider Caya, this comes down to some 64 kilos (141 pounds) of advertising mail per household a year. While the U.S. has the highest overall yield in terms of weight, the Swiss have a higher share per household, counting a grand total of 80 kilos (176 pounds) per year.

Marketing Infographic



The World Turning Digital

Source: Statista

Digitalization is connecting the world. As of 2018, two thirds of the world’s 7.6 billion people have mobile phones, of which roughly half are also smart. This compares to more than half of the world having access to the internet overall, according to data presented by Hootsuite and We Are Social. When it comes to social media, almost 3 billion users use it on mobile devices.

Digital Infographic