It’s Not Cheap Being Green, but Eco-Friendly Homes Do Not Always Cost More

Homebuyers desiring built-in “green” amenities could find listings for less than median home values

Santa Clara, CA – April 19, 2018 (PRNewswire) Homes with eco-friendly features do not always command a premium price tag in today’s hot housing market, according to analysis from realtor.com®, a leading online real estate destination.

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In honor of Earth Day, realtor.com® analyzed current listings in the top 200 U.S. metros to determine the market availability of “green” homes with any of seven eco-friendly features, such as solar panels, smart thermostats or bamboo floors, and evaluated how much more – or less – these homes may cost a prospective homebuyer.

“Although Southern and Western states still lead the way in green technology adoption, eco-friendly features have grown in popularity across many regions of the United States,” said Javier Vivas, director of economic research for realtor.com®. “Many buyers have come to expect standard features, and homes integrating specialty green features are becoming more mainstream. However, in today’s inventory-starved market, location still reigns supreme and the price of land can easily override the allure of special eco-friendly features.”

The “greenest” metro of them all
Prospective homebuyers in the Fort Collins, Colo. metro area have the highest likelihood of finding a home with integrated “green” features, with 36 percent of its April 2018 listings noting at least one sustainable living feature. Following closely behind are the Dallas-Fort Worth-Arlington, Texas and San Jose/Sunnyvale/Santa Clara, Calif., metro areas at 35 percent of listings each.

Although homes with eco-friendly features are four percent more expensive than the median home price in the Dallas metro area, there is essentially no price difference between “green” homes and the median home price in Fort Collins. Notably, homebuyers looking in Sunnyvale/San Jose/Santa Clara may find homes with sustainable living features for five percent less than the local median home price.

Of the top 10 “green” metros, buyers in Tulsa, Okla., will pay the biggest premium – 19 percent – if buying a home with existing eco-friendly features is a priority. Those in Salinas, Calif., have the biggest price advantage, as “green” listings are 14 percent below the median home price. However, while three California metros show that “green” homes are less expensive relative to the median home price in their respective areas, keep in mind that the median home price in each metro is significantly higher than those in other states.

Solar panels soak up the sun in California and Arizona
California dominated seven of the top ten markets with the highest concentration of listings featuring solar panels, with the San Jose-Sunnyvale-Santa Clara, Calif., area leading the list at 6.1 percent of total listed homes. Salinas, Calif., and Arizona’s Phoenix-Mesa-Scottsdale metro areas follow closely behind at 4.8 percent and 4.6 percent of total listings featuring solar panels, respectively.

Good news for buyers who want integrated solar panels in their new home: every market aside from Prescott, Ariz., and Fresno, Calif., showed that prices of solar panel homes were the same or less than the median home price in each market. In Salinas, Calif., buyers save on average $233,850 on homes featuring solar panels when compared to the metro’s median listing price of $917,050. However, in Prescott, Ariz., new homeowners will need to add $78,200 to the metro’s median home price of $400,050.

Programmable thermostats heat up home prices in Oklahoma, Alabama and Texas
Homes featuring programmable thermostats will likely cost homebuyers more, adding up to 20 percent in Montgomery, Ala., 17 percent in Tulsa, Okla., 15 percent in the McAllen-Edinburg-Mission, Texas metro area, and 12 percent in the Oklahoma City metro area.

The Tulsa metro area has the highest proportion of smart thermostat home listings at 31 percent, followed by San Antonio at 28 percent and Fort Collins, Colo. at 25 percent.

Some of the price differences may be attributed to the fact that median home prices in these four metros are all below the national median price of $280,000, ranging from $176,944 for Montgomery, Ala., to $239,650 for Oklahoma City.

ENERGY STAR-rated homes shine bright (and costly) in Connecticut
Four Connecticut metros have the highest concentration of ENERGY STAR-rated* home listings currently on the market, but most homebuyers will need to pay between 21 to 26 percent more than the median home price per square foot.

ENERGY STAR-rated homes make up four percent of current listings in each of Connecticut’s Norwich-New London, Hartford, and New Haven-Milford metro areas, adding 26 percent, 21 percent and 24 percent more to the price per square foot, respectively. ENERGY STAR-rated homes in the Greensboro-High Point, N.C., metro, the fifth highest concentration market at 1 percent of total listings, will cost buyers 41 percent more per square foot.

Of the top five metros, the only one that does not require a premium is the Bridgeport-Stamford-Norwalk metro area, where ENERGY STAR-rated homes account for slightly over 3 percent of active listings. While the median home price is the most expensive of the top five metros at $792,050, buyers can save $37,050 on average for a ENERGY STAR-rated home.

Top Markets with Green Amenities
Ranking of the top 200 largest U.S. metros with the highest percentage of active listings featuring at least one of seven “green” amenities in April 2018

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Top Markets: Solar
Ranking of the top 200 largest U.S. metros with the highest percentage of active listings featuring solar panels in April 2018

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Top Markets: Programmable Thermostats
Ranking of the top 200 largest U.S. metros with the highest percentage of active listings featuring programmable thermostats in April 2018

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Top Markets: Energy Star-Rated Homes
Ranking of the top 200 largest U.S. metros with the highest percentage of active listings featuring Energy Star-rated homes in April 2018

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Methodology
Realtor.com® looked at the active home listings in April 2018 to see which of the top 200 largest U.S. metro areas had the highest share of homes that included “green” features. To qualify for the list, the metro must have at least 30 listings that included the “green” feature. The eco-friendly features included for analysis are solar panels, bamboo flooring, smart thermostats, ENERGY STAR-rated homes, Seasonal Energy Efficiency Ratio (SEER) ventilation, dual pane windows and ENERGY STAR appliances.

* ENERGY STAR is a voluntary energy efficiency program managed by the U.S. Environmental Protection Agency (EPA) and the U.S. Department of Energy (DOE). New homes that earn the ENERGY STAR are at least 15 percent more efficient than those built to code. For more information: https://www.energystar.gov/about

About realtor.com®
Realtor.com® is the trusted resource for home buyers, sellers and dreamers, offering the most comprehensive source of for-sale properties, among competing national sites, and the information, tools and professional expertise to help people move confidently through every step of their home journey. It pioneered the world of digital real estate 20 years ago, and today helps make all things home simple, efficient and enjoyable. Realtor.com® is operated by News Corp [NASDAQ: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com®.

Media Contact:

Realtor.com®
Tammy Lee – tammy.lee@realtor.com

Experiential and Eco-Friendly: The Top Landscape Trends of 2018

The National Association of Landscape Professionals releases its annual list of trends anticipated to infiltrate residential and commercial outdoor spaces

Fairfax, VA – January 24, 2018 (BUSINESS WIRE) The National Association of Landscape Professionals (NALP) announces its official list of the top landscape trends of 2018. As the voice of the multibillion-dollar lawn and landscape industry, NALP annually forecasts trends that will impact landscape planning, design and maintenance within the coming year.

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“The top 2018 landscape trends reflect an evolution of the outdoor living trend we’ve seen grow in popularity over the past few years,” says Missy Henriksen, vice president of public affairs, NALP. “Stimulated by a healthy economy, homeowners and property managers are innovating their landscapes in fun, new ways. Recognizing the tremendous value that beautiful and functional landscapes bring to homes and commercial properties, today’s landscapes are built to last so they can be used and enjoyed through all the seasons, year after year.”

In 2018, NALP predicts the following five trends to influence landscape planning and design:

1. Experiential landscape design. Today’s landscapes are thoughtfully and creatively built for living, working and playing, and bring together form and function for a quality outdoor experience. More residential landscapes feature designated areas for cooking, dining, relaxing and even working outdoors, armed with fully integrated outdoor lighting and audio/visual systems for a multisensory and multiuse experience, day or night. Office landscapes more frequently include walking and bicycle paths, dining areas or gardens to enhance the employees’ experience. For both residential and commercial landscapes, the experience often begins at the entrance, with beautiful lawns, plantings and design elements that make a welcoming or wowing first impression.

2. Climate-cognizant landscaping. Unpredictable weather patterns call for landscape enhancements that withstand extreme conditions and allow spaces to be enjoyed on unseasonably cool or warm days. More landscapes are planned with the unexpected in mind, such as pergolas with retractable canopies that can protect outdoor areas in wind, rain and snow; outdoor heaters for patios on chillier nights; and hardier hardscape materials that can handle drastic temperature fluctuations.

3. Emphasis on water management and conservation. A buzzword for years, sustainability in landscaping is more than a trend, it influences how landscapes are created and maintained now and in the years to come. In particular, the integration of eco-friendly watering practices are expected to continue to take off in 2018, including the use of plants native to a region (which generally use less water), xeriscaping (planning a landscape to use low-water use plants), and smarter irrigation technology.

4. Enhanced equipment and technology. The latest yard tools on the market consider ease of use and storage while incorporating more eco-friendly innovations. Many lawn mowers, leaf blowers and similar equipment feature low or no emissions, are battery-powered, and are quieter. Many lawn and garden tools are also designed to stack or fold to fit in the garage or shed. Professionals are also integrating more technology — mobile apps, 3D modeling and drones — into landscape planning.

5. Plants in playful colors and patterns. While the simple elegance of greenery was all the rage last year, 2018 will see a renewed interest in adding pops of color and whimsy to landscapes. With ultra violet named the Color of the Year by Pantone, a leading provider of color systems and an influencer on interior and exterior design, landscape professionals expect to integrate more violets, verbena, clematis, iris and other purple flowers into landscapes. “Patterned” plants are also getting their time in the garden spotlight, as these unique plants are revered for their intricate details, such as striped leaves or brightly colored veins.

The voice of the landscape industry, NALP develops its trends reports based on a survey of its members and by drawing from the expertise of landscape professionals representing various regions of the U.S. who are at the forefront of outdoor trends. The landscape trends are also influenced by broader lifestyle and design trends.

For more information or to find a qualified landscape professional in your area, visit LoveYourLandscape.org.

About NALP

NALP represents an industry that employs nearly 1 million landscape, lawn care, irrigation and tree care professionals who create and maintain healthy green spaces for the benefit of society and the environment.

Contacts

Vault Communications
Stephanie Kensy
(610) 455-2767
skensy@vaultcommunications.com