How To Identify Phishing Emails

Phishing is defined as:

“the attempt to obtain sensitive information such as usernames, passwords, and credit card details (and money), often for malicious reasons, by disguising as a trustworthy entity in an electronic communication.”

In other words it’s an email that pretends to be from a legitimate source, like your bank, but is in fact from someone looking to get their hands on your personal information. They can then either use that information to rip you off or sell it to someone else who will try to do the same.

The good news is that there is an easy way to identify phishing emails. Here is one we received today:

Email 1

Without closer scrutiny the email looks fine but looking closer shows that the email wasn’t sent from Wells Fargo:

Email 2

They have been clever – all but one of the links actually sends you to the Wells Fargo Website. We can see that by using our mouse to hover over the link:

Email 3

If you do the same thing over the “sign in” link you you see it actually links to asixa.com/au, an Australian Website:

Email 4

We won’t be clicking on the link and nor should you! Just make sure you click the delete button :)

Where’s a Marketing Budget to Go?

Source: Statista

Creating content is the top goal for marketing pros around the world. According to figures compiled by communications and marketing agency Cognito, 61 percent of the 165 marketing leaders they interviewed for a survey named creating content as the area where more of their marketing budget will be invested in 2018. This makes sense, as in the previous report only 18 percent of respondents were happy with the content they could market.

Investor relations (71 percent) and public affairs (69 percent) featured in the two top positions of areas where investment will remain the same. The top loser according to the survey will be traditional advertising, with 40 percent of marketing leaders wanting to invest less.

These developments could have negative implications for traditional media outlets, as the volume of content published or disseminated by company marketers could more strongly compete with traditional publishing content. Diverting dollars from traditional advertising could also negatively affect heritage media ad revenue. This chart was first published by our partner FIPP.

Infographic

Voice for Real Estate – Tech Disrupters, Flood Ins. CFA, Scam, Virtual Brokers

President-elect Elizabeth Mendenhall and CEO Bob Goldberg said NAR must work with technology innovators to ensure future disruption keeps the role of real estate professionals central as the role of technology expands. NAR is releasing a Call for Action to its members to advocate for passage of long-term flood insurance reauthorization in the House. Also, a texting scam is targeting real estate, and brokers say virtual brokerages are becoming key competitors.