When it comes to marketing a home there are many advantages to using a single property Website. This particular example, created by the DeFalco Real Estate Group, encapsulates many of them.
We will break down the details but there are two primary reasons that have resulted in making this the most trafficked single property Website of the year; it leverages multiple technologies and features and has been marketed via various channels.
1. Video:
(i) 3D Matterport Video
Matterport describe their service as:
“a complete, three-dimensional representation of a real-world location created from 2D (RGB) imagery and 3D data from the Matterport Pro or Pro2 3D Camera. A Matterport Space can be navigated on a desktop or mobile web browser, and in virtual reality through a Samsung Gear VR, Google Cardboard, or Google Daydream.”
Here is the video added to 3217cove.com:
It can be accessed via two custom menu options:
(ii) YouTube Videos
Videos have been added to the Website that highlight:
- Local wildlife
- Community info
- A walk through of the property
2. Photos:
AgencyLogic single property Websites allow for unlimited high definition images and this Website displays many, primarily of the property but also of the surrounding area.
3. Documents:
Multiple documents have been added, accessible from a custom menu link:
After clicking the link visitors see all available documents:
For more information on adding documents to your single property Website click here.
4. PR:
A press releases is a powerful way to share information but it needs to be written professionally and be centered on something that is newsworthy. To read the press release for 3217Cove.com click here.
5. eBay:
A little used marketing channel is eBay, something the DeFalco Group has taken full advantage of:
For more information on how to sell a home on eBay Real Estate click here.
6. Print Media:
Technically this falls under the combination of PR and eBay but that doesn’t detract from the impressive coverage in the Wall Street Journal:
Lastly the Website is mentioned on multiple other real estate properties including The Miami Herald and estately.com. What an amazing job of marketing!
In summary, every AgencyLogic single property Website comes with
- Custom Domain Name
- Sophisticated Lead Capture
- Integrated QR Codes
- Unlimited High-definition Photos
- Full Screen Slideshow with Detailed Captions
- Custom Photo Banners
- Video, Blog, Podcast and Audio Integration
- Unlimited Property Description Text
- Automated Property Maps & Area School Links
- Unlimited Custom Links and Custom Pages
- Email and Print Flyers
- Facebook integration
- HTML Flyer
- Apple iPad/iPhone Compatible More
- Unbranded MLS Link
- Enhanced SEO and Free Syndication
- PowerSite Showcase: Seamless Integration with your Website
- Facebook Business Pages Listings and Landing Page
- Direct post to Realtor.com
- Social Sharing via Facebook, Twitter and hundreds more social networks
- Track & Share Website Statistics
- Google Analytics Support
- Professionally Designed Templates
- Open House Announcement
- Unlimited Changes
- The Activity Center
- Free Training
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