This introduction to digital analytics, from the Google Analytics YouTube channel, explains what digital analytics is and what you can learn from it, when implemented for your business. Use digital analytics to understand how users find your website or app, how they interact with your website or app, and how your ad campaigns contributed to user actions.
One very popular feature of AgencyLogic single property Websites is their ability to leverage Google Analytics, an enterprise-class Web analytics solution that gives you rich insights into your Website traffic and marketing effectiveness.
Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.
Features include:
Advertising ROI
Measure the success of your display, search, new media and offline advertising efforts.
Cross Channel and Multimedia Tracking
Compare your site usage metrics with industry averages and track Flash, video, and social networking sites and applications.
Visualizing Data
Uncover trends, patterns, and key comparisons with funnel visualization, motion charts, mapping, and more.
Customized Reporting
Create the reports, dashboards, and segments that make the most sense for your business.
Sharing and Communicating
Administration controls and email reports allow you to share data across your organization.
Google Integration and Reliability
Google Analytics complements a suite of related products, all running on the same world renowned infrastructure that powers Google.
You might’ve read articles or received emails about changes happening in Google Analytics.
If you have NOT yet created a Google Analytics 4 property (or don’t know what that even means), this video, from the Google Analytics YouTube channel, is for you. You’ll learn what’s happening, how it affects you, and what you should do about it so that you can continue measuring user activity on your website.