Every time you fail to pick up the phone when you’re supposed to, the gap between you and your goals widens. There is no simple answer or “quick fix” to this dilemma. But there are ways to make prospecting easier.
And that’s what this episode of the #TomFerryShow is all about.
“the attempt to obtain sensitive information such as usernames, passwords, and credit card details (and money), often for malicious reasons, by disguising as a trustworthy entity in an electronic communication.”
In other words it’s an email that pretends to be from a legitimate source, like your bank, but is in fact from someone looking to get their hands on your personal information. They can then either use that information to rip you off or sell it to someone else who will try to do the same.
The good news is that there is an easy way to identify phishing emails. Here is one we received today:
Without closer scrutiny the email looks fine but looking closer shows that the email wasn’t sent from Wells Fargo:
They have been clever – all but one of the links actually sends you to the Wells Fargo Website. We can see that by using our mouse to hover over the link:
If you do the same thing over the “sign in” link you you see it actually links to asixa.com/au, an Australian Website:
We won’t be clicking on the link and nor should you! Just make sure you click the delete button
With News Feed ranking, Facebook’s algorithms leverage available signals and make a set of predictions that help us to estimate how meaningful we think every story will be to each person on Facebook. At leas that’s how they explain things.
The question however is, does it work? For many the answer is no and this is made worse by Facebook forcing us to see what they think are ‘Top Stories’. If you want to control what you see there is an option (see: ‘Control What You See on Facebook‘) but note; your Facebook settings will default back to ‘Top Stories’ as soon as you click away.
In the interim at least this video sheds some light on things.