Previous PowerSite of the Month award winner, Karen Mathison of RE/MAX Associates of Boerne, Texas took some time to tell us how she is thriving in her marketplace with the use of the Internet and PowerSites.
How long have you been in real estate?
I’ve been selling for 2 years. However, I have an extensive real estate background. I started out as an office manager for a real estate firm, then went to work as a Broker’s assistant. I quit working to be a stay-at-home mom, but always knew in my heart I wanted to get my license when the time was right for my family. I love it!
How do you distinguish yourself from the competition in your marketplace?
“Committed To Service” is my slogan and I strive to honor that in all that I do for clients – buyers and sellers. I am always asking: “What else can I do, what can I do better, what will help these folks the very most?” I think that comes across to the folks I work with.
What technology tools have you employed to help you become more efficient?
The Internet! NAR says that over 75% of homebuyers begin their search on the Internet – this is powerful information for buyers and sellers! My goal is to use this technology to the benefit of all my clients.
What percentage of your marketing budget do you spend on-line vs. in print?
Print is a very expensive avenue – however, in my market, it is a strong resource, so I do allocate a majority of my budget to it. This year, I have invested in a custom website with great features for buyers and sellers – I know I will continue to invest in this technology since it is now readily available to most everyone.
How do you drive traffic to your PowerSites?
I post the web address everywhere I can! On the signs, in all print advertising, etc. I even have business card size flyers made for my clients so they can pass out the Website info to anyone they meet that might be in the market. I also post the web address on all my other forms of Internet marketing – such as realtor.com and my Website.
To learn more about Karen, visit her Website: www.AllAboutBoerne.com