National Housing Market Experiencing More Price Cuts

– There are more price cuts now than a year ago in over two-thirds of the nation’s largest metros, with West Coast markets reporting the greatest increase

– About 14 percent of all listings across the U.S. had a price cut in June 2018, up from a recent low of 11.7 percent near the end of 2016.

– In San Diego, 20 percent of listings had a price cut in June, up from 12 percent a year ago.

– Home value growth is slowing in almost half of the 35 largest U.S. metros, with Sacramento and Seattle reporting the greatest slowdown since the beginning of the year.

– U.S. home values rose 8.3 percent over the past year, and Zillow expects home value growth to slow to a 6.6 percent appreciation rate by this time next year.

Seattle, WA – Aug. 16, 2018 (PRNewswire) The share of home listings with a price cut is greater now than a year ago in two-thirds of the nation’s largest housing markets, according to a new Zillow® analysis. The share of listings with a price cut increased the most in markets along with West Coast, with the median amount of the price cut remaining steady across the U.S. for the past several years, at about 3 percent.

Zillow Logo

In San Diego, 20 percent of all listings had a price cut in June 2018, up from 12 percent a year ago. In Seattle, still one of the nation’s fastest appreciating housing markets despite a recent slowdown, 12 percent of all listings had a price cut in June, the greatest share since October 2014. Portland, Sacramento, Calif. and Riverside, Calif. also experienced an increase in the share of listings with a price cut compared to a year ago.

The share of listings with a price cut is on the rise across the U.S., as well. About 14 percent of all listings had a price cut in June, up from a recent low of 11.7 percent at the end of 2016. Since the beginning of the year, the share of listings with a price cut increased 1.2 percentage points, the greatest January-to-June increase ever reported, and more than double the January-to-June increase last year.

Nationally, price cuts are more common among higher-priced listings. The share of higher-priced listings with a price cut rose 0.9 percentage points since the beginning of the year, to 16.2 percent, while the share of lower-priced listings with a price cut fell 0.1 percentage points, to 11.2 percent. Higher-priced listings have seen a disproportionately large increase in price cuts in 23 of the 35 largest metros since the beginning of the year.

U.S. home values rose 8.3 percent over the past year to a median home value of $217,300. While home value growth isn’t slowing down nationally, it is slowing in some of the nation’s hottest housing markets. In almost half of the 35 largest markets, home value growth is appreciating more slowly now than at the beginning of the year. The median home value in Seattle rose 11.4 percent over the past year, but the annual growth rate was close to 14 percent at the beginning of the year.

“The housing market has tilted sharply in favor of sellers over the past two years, but there are very early preliminary signs that the winds may be starting to shift ever-so-slightly,” said Zillow senior economist Aaron Terrazas. “A rising share of on-market listings are seeing price cuts, though these price cuts are concentrated at the most expensive price-points and primarily in markets that have seen outsized price gains in recent years. It’s far too soon to call this a buyer’s market, home values are still expected to appreciate at double their historic rate over the next 12 months, but the frenetic pace of the housing market over the past few years is starting to return toward a more normal trend.”

There are fewer listings with a price cut in some of the nation’s more affordable housing markets. San Antonio, Phoenix, Philadelphia and Houston reported fewer listings with a price cut in June than a year ago. In San Antonio, where the median home value is $185,000, 17.8 percent of all listings had a price cut in June, down from about 20 percent of listings a year ago.

Zillow forecasts home value growth across the U.S. to slow to a 6.6 percent annual appreciation rate over the next year. Among the 35 largest metros, home value growth in San Jose, Calif., Indianapolis and Charlotte, N.C. are forecasted to slow the most.

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Zillow

Zillow is the leading real estate and rental marketplace dedicated to empowering consumers with data, inspiration and knowledge around the place they call home, and connecting them with great real estate professionals. In addition, Zillow operates an industry-leading economics and analytics bureau led by Zillow Group’s Chief Economist Dr. Svenja Gudell. Dr. Gudell and her team of economists and data analysts produce extensive housing data and research covering more than 450 markets at Zillow Real Estate Research. Zillow also sponsors the quarterly Zillow Home Price Expectations Survey, which asks more than 100 leading economists, real estate experts and investment and market strategists to predict the path of the Zillow Home Value Index over the next five years. Launched in 2006, Zillow is owned and operated by Zillow Group, Inc. (NASDAQ: Z and ZG), and headquartered in Seattle.

Zillow is a registered trademark of Zillow, Inc.

10 Single Property Website Vendors – A Pricing Comparison

Real estate agents face an almost insurmountable number of options when it comes to how they market a home and that is especially true when they have to pick a single property Website or virtual tour provider*. So how do vendors stack up when it comes to pricing?

single property websites

We obviously started with AgencyLogic which provides unlimited single property Websites for $9.95 a month and compared our pricing to other companies that also provide pricing for high volume or unlimited listings**. The difference is astounding:

Single Property Website Pricing

As you can see there is a huge difference in the monthly cost and annualising the numbers presents an even starker set of numbers:

Single Property Websites

As you can see our nearest competitor is more than double our price and one is almost $3,000 more a year! And we offer even lower prices for offices and brokers!

If you are interested in learning more simply visit:

www.agencylogic.us

or contact us.


* For the purposes of this article the terms ‘single property Website’ and ‘virtual tour’ are considered interchangeable.

** Pricing Sources (as at 2/8/2017):

My Single Property Websites – mysinglepropertywebsites.com/plans
Listings Unlimited – www.listingsunlimited.com/pricing/ (annual commitment required)
Home 2 Market – www.home2market.com/us/free-virtual-tours/
Virtual Tour Cafe – www.virtualtourcafe.com/site/pricing#
Tour Factory – www.tourfactory.com/Company/Pricing.asp
AgentMarketing.com – agentmarketing.com/pricing (limited to 10 listings)
SmartGallery.io – www.smartgallery.io/#pricing
Real HQ – www.relahq.com
Single Property Sites – www.singlepropertysites.com/pricing.php (limited to 500 listings)

AgencyLogic Announces Significant Price Reduction on Unlimited Single Property Website Subscription Service

Subscription reduced by more than 60% making service lowest price in industry.

Wappingers Falls, NY (January 20th, 2016) AgencyLogic today announced a significant price reduction for their single property Website subscription service reducing the monthly price to $9.95 with lower prices available for larger organizations. The price represents a decrease of at least 60% and allows real estate agents to create unlimited single property Websites for a flat monthly fee. The service does not require a commitment or contract.

Stephen M. Fells

Stephen M. Fells

“We have always led the industry on pricing. Our objective is and always has been to provide the best real estate marketing tools for the most economic price,” stated AgencyLogic CEO Stephen Fells adding “We now offer REALTORS® a suite of products that allow them to market property and themselves as professionally as possible at the lowest price in the industry.”

The service is available to individual agents, brokers and franchises and includes a profit sharing mechanism that companies can use to either reduce the monthly subscription price further or use as a revenue source.

A white label version of the single property Website software is also available allowing franchises, brokers and associations to provide single property Websites to their agents or members under their own brand. Additional discounts and revenue sharing opportunities exist for larger organizations.

agencylogic single property websites

The AgencyLogic single property Website platform is part of the National Association of REALTORS® e-PRO Technology Certification Program as are Follr digital identity Websites, an ancillary product that subscribers will receive for free.

With economic pressure still being felt throughout the real estate industry many single property Website and virtual tour providers continue to either restrict the number of listing Websites to get ‘premium’ pricing, offer limited functionality or expect agents to pay more then sixteen times the new monthly AgencyLogic subscription cost. AgencyLogic’s hope is that the price reduction will help agents avoid such marketing ploys.

AgencyLogic single property Websites work seamlessly with Facebook business pages, another service the company provides. Using the free AgencyLogic Facebook application, REALTORS® benefit from not having to update listing data in multiple places. All edits or changes to a single property Website automatically update the agents Facebook business page ensuring accurate, real-time data while simultaneously complying with Facebook terms of service about business content.

The single property Website platform includes enhanced mobile functionality and free SMS and QR code integration. With an increasing amount of traffic coming from mobile devices every single property Website is mobile-enabled to ensure it can be seen quickly and clearly on every mobile phone. AgencyLogic subscribers have two QR code options; one returns a mobile-enabled list of the agents listing Websites with links to specific mobile-enabled single property Websites. The second QR code can be used for any domain name (also referred to as ‘URL’ or Uniform Resource Locator).

Follr

One significant difference between the subscription platform and its license predecessor is tighter integration with Follr personal profile Websites. The product is used extensively throughout the real estate industry and is also included in the latest e-PRO® technology certification. AgencyLogic single property Website subscribers automatically receive a Follr account with contact and listing data syncing on registration thereby simplifying use of all parts of the company’s social marketing platform.

About AgencyLogic:

AgencyLogic (www.agencylogic.com) is a division of Network Earth, Inc. (www.netearth.com), a technology company founded in 1995 with a history in developing complex Web-based software for financial institutes and startups. Located in California and New York AgencyLogic has provided Web-based marketing services to the real estate industry since 2004. Products include single property Websites, Facebook business pages, Facebook applications and Follr personal profile Websites. The products, working seamlessly together, provide an impactful social marketing platform for REALTORS® and the property they market. AgencyLogic’s marketing focus is on growth through white label and affiliate relationships. The company has acquired single property Website companies 123MainSt.com, SmartStreets.net and Realasites.com and continues to lead Web-based marketing software innovation. They can be found on Facebook and Twitter.

About Follr, Inc.:

Follr, Inc. (www.follr.com) is a software company founded in 2011. With offices in California and New York Follr provides Web-based personal profile Websites to individuals and corporations. A personal profile Website provides a list of profiles (Facebook, LinkedIn, Foursquare etc.), contact information, Twitter and blog content, resume and networking to connect Follr users. It is a personally branded Website used as an initial point of contact representing an aggregation of all personal information and is a natural extension of a physical business card. It is accessed by an enduring, easy to remember URL and represents a more complete picture of individuals and organizations. They can be found on Facebook and Twitter.

About the National Association of REALTORS®:

The National Association of REALTORS®, “The Voice for Real Estate,” is America’s largest trade association, representing 1.2 million members, including NAR’s institutes, societies and councils, involved in all aspects of the residential and commercial real estate industries.

NAR’s membership is composed of residential and commercial REALTORS®, who are brokers, salespeople, property managers, appraisers, counselors and others engaged in all aspects of the real estate industry. Members belong to one or more of some 1,400 local associations/boards and 54 state and territory associations of REALTORS®. They are pledged to a strict Code of Ethics and Standards of Practice.

Working for America’s property owners, NAR provides a facility for professional development, research and exchange of information among its members and to the public and government for the purpose of preserving the free enterprise system and the right to own real property.

The term REALTOR® is a registered collective membership mark that identifies a real estate professional who is a member of the National Association of REALTORS® and subscribes to its strict Code of Ethics.