RPR Basics & Beyond [Residential]: RPR Mobile™

Out of the office? Out in the wild? You won’t miss a beat with the RPR Mobile™ app.

This video, from the Realtors Property Resource (RPR) YouTube channel, shows you how to literally tap into powerful tools and rich real estate data while in the field and on the go. Watch how to download the RPR app, either Android or iOS, plus how to log on and get started.

Functionality wise, users lose virtually nothing from the desktop version of RPR, with the ability to create reports, create on-the-go CMAs, and add notes and photos. In fact, RPR Mobile offers app exclusive features, such as Buyer Tour Reports and one-touch access to call a property’s listing agent.

Realtors Property Resource® Now Includes AARP Livability™ Index

Washington, D.C. – May 10, 2021 (nar.realtor) The National Association of Realtors® and AARP announced today the integration of the AARP Livability Index scores across the Realtors Property Resource® platform. The collaboration is designed to better assist and engage people of all ages in making age-friendly decisions and purchases for the home.

“Understanding and better assisting older Americans in their real estate transactions has been a priority of NAR for some time, and our collaboration with AARP is a continuation of that focus,” said Jeff Young, chief operating officer and general manager, Realtors Property Resource®. “Highlighting AARP’s Livability Index to Realtors® through the RPR® web and mobile platform will provide valuable insight to our members while positioning them to better safeguard and advise home and property buyers.”

The AARP Livability Index offers vital insight into various community factors which impact property owners of all ages, including transportation, health, and civic and social engagement. Realtors® can access robust national data, broken down by ZIP code, and pass that information along to customers. The data is displayed on the RPR® website and mobile applications, as well as in property- and neighborhood-specific reports that Realtors® can produce for consumers. Realtors® who want additional details about the score can learn more by visiting https://www.aarp.org/livabilityindex(link is external).

“One of AARP’s goals through this collaboration with NAR is to help people better understand their housing needs over their lifetime and address the barriers that prevent people from living in their desired communities as they age,” said Rodney Harrell, VP of Family, Home & Community at AARP. “We are thrilled about the AARP Livability Index integration as it will provide homebuyers and other movers with the necessary information to make informed choices that meet their needs for today and into the future.”

NAR’s existing commitment to older home buyers is also furthered through its Seniors Real Estate Specialist® program. The SRES® designation is conferred to Realtors® who complete in-depth training in a wide variety of topics related to homebuyers and sellers over the age of 50.

“Realtors® are put through a rigorous course to earn their SRES designation and upon completion they’re equipped with expertise on counseling senior customers through major financial and lifestyle transitions,” said Young.

Realtors® can log in to RPR® at narrpr.com(link is external) and visit the RPR® blog(link is external) to review updates on new RPR® product enhancements and related learning.

The National Association of Realtors® is America’s largest trade association, representing more than 1.4 million members involved in all aspects of the residential and commercial real estate industries.

Realtors Property Resource® Sees Record 2018 Engagement

User sessions increase by 29.5 percent year-over-year from 2017

Chicago. IL – Jan. 8, 2019 (PRNewswire) Realtors Property Resource® , a subsidiary of the National Association of Realtors®, reached a major user engagement milestone on its real estate data and analytics platform. As of December 31, 2018, engagement with RPR among NAR members soared to a record 14.7 million sessions—a notable 29.5 percent increase from 2017. Throughout 2018, Realtors® spent more than 100 million minutes researching properties and creating reports for consumers using the RPR platform. Additionally, RPR’s residential and commercial Mobile app surpassed 470,000 downloads, accounting for 36 percent of all RPR traffic.

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“At RPR we’re focusing on delivering new features based on user feedback,” said RPR Chief Operating Officer and General Manager Jeff Young. “Many of these enhancements can be seen in the RPR Mobile app, including the new Buyer Tour feature and a refreshed map interface that brought with it new options such as drive time and distance search, school search, and parcel line overlay.”

As RPR enters 2019, the company has realigned around delivering increased member value combined with improved budget efficiencies that correlate directly with programs initiated by NAR, which announced numerous changes in 2018 as part of its own strategic realignment. Following an end-to-end review of its operations and product development, RPR was able to achieve a 14 percent reduction in its operating expenses in 2018 and an impressive 22 percent in 2019.

“We are thrilled to see RPR follow NAR’s lead in reexamining their core mission and how to best deliver on it,” said NAR CEO Bob Goldberg. “These efficiencies amount to the first reduction in RPR’s total operating budget since its creation in 2008, and position RPR to deliver its web and mobile platform for about $13.50 per member annually in 2019, included in their NAR dues.”

The cost reductions “in no way mean members will see less from RPR in the future,” added Janine Sieja, RPR senior vice-president of product management. “By examining what our members consider of the highest value for them and their consumers, RPR is reimagining some of its core functions. We are excited about incorporating training and other new features into our applications. We expect to build on 2018’s success and offer additional improvements while achieving continued growth in usage.”

RPR also saw record engagement from the brokerage/franchise industry, as well as its MLS and Association partners. RPR’s Broker Tool Sets reached a record 7,900 individual companies who have registered for the program, representing more than 525,000 Realtors®. RPR also ended the year with 94 percent of MLSs and Commercial Information Exchanges licensing their listing data to RPR, allowing Realtors® nationwide to utilize RPR’s array of reports with the most current MLS and CIE sourced market data.

“Partnerships with industry stakeholders are critically important to RPR. The key in 2019 will be putting greater resources into supporting the central position that brokers and MLSs play in the agent’s success with their consumers,” said Young. “By working closely with RPR’s industry partners in 2019 and evaluating how RPR can add benefit to their individual value propositions, we have the best opportunity to add value to the agent, which ultimately benefits the consumer.”

About Realtors Property Resource®

Realtors Property Resource, LLC®, a subsidiary of the National Association of Realtors®, is an exclusive online real estate database created to support the core competence of its members. Covering more than 160 million residential and commercial U.S. properties, RPR provides Realtors® with the analytical power to help clients make informed decisions while increasing efficiency in the marketplace. For more on RPR, visit blog.narrpr.com