The worldwide social media advertising market was worth some 43.78 billion dollars in 2017, and accounted for 18 percent of the total digital advertising market. As our infographic shows, the U.S. market is by far the biggest in the world, having generated some 21 billion dollars. That’s a 22 percent share of the total U.S. digital advertising market.
Its European counterpart was worth about 8 billion dollars, not even half the size of the U.S. market. In China, 11 percent of the digital advertising revenue comes from social media. Around the world, mobile is more important than desktop targeted social media advertising. While all markets are poised for growth in the foreseeable future, it’s China where most growth is likely to occur, almost doubling in the years to come, until 2022.
Creating content is the top goal for marketing pros around the world. According to figures compiled by communications and marketing agency Cognito, 61 percent of the 165 marketing leaders they interviewed for a survey named creating content as the area where more of their marketing budget will be invested in 2018. This makes sense, as in the previous report only 18 percent of respondents were happy with the content they could market.
Investor relations (71 percent) and public affairs (69 percent) featured in the two top positions of areas where investment will remain the same. The top loser according to the survey will be traditional advertising, with 40 percent of marketing leaders wanting to invest less.
These developments could have negative implications for traditional media outlets, as the volume of content published or disseminated by company marketers could more strongly compete with traditional publishing content. Diverting dollars from traditional advertising could also negatively affect heritage media ad revenue. This chart was first published by our partner FIPP.
If you are a Follr Pro user you get detailed statistics that show you many things!
To access your statistics simply log into your account and click your profile image in the top right corner:
Click the ‘Statistics’ link which will show you the available reports:
You can see who has visited your profile:
and also where people researched you. Are they more interested in your Facebook account or LinkedIn profile? This is invaluable information because it tells you where you should be focusing your marketing efforts:
Not only can you create unlimited custom menu items that link to custom pages and outside Web resources, but you can also save them for use on future single property Websites.
For example, if you generally list in Dutchess County, NY, you can create links to local theater, parks and points of interest to help future buyers fully appreciate the community and get a feeling for the property before they ever see it.
Use custom links to create menu items for train schedules, weather information, local government resources and other Websites that you would like to potential buyers to view.
Adding Custom Links
Custom pages and links can be created and stored within your PowerSite account so you can easily reuse them for future listing presentations.
One huge benefit of AgencyLogic PowerSites is how viral they are. Home sellers love to tell people about “their” single Property Website and better yet, with our social sharing feature anyone looking at the Website can also share the property information.
Using a powerful share button it is possible to distribute single property Website data to over 200 different online services: