Samantha’s Weekly Tip – How To Keep Buyers Happy With Single Property Website Photos

Buyers want to see great photos so here are four ways to give them what they want.

What is first thing potential buyers see when they visit your single property Website? That’s right, photos! This is why having crisp, clear images is so important. I will admit one of my biggest work-related pet peeves (not that I have many) is stumbling upon a great site with lots of text, custom links, music … and terrible photos. Since first impressions are so important, here are some guidelines that will help you ensure the photos on your AgencyLogic property site impress potential buyers.

1. Upload multiple images. We recommend uploading at least 10 images, but keep in mind you can upload an unlimited number of photos!
2. Size your photos correctly. The best resolution 1024 x 768 pixels at 72 pixels per inch (800 x 600 is good too, but 1024 x 768 is better). If you upload photos any smaller than that, they could appear fuzzy in certain views, such as the full-screen slideshow.
3. Save your image in the correct format. The best formats are jpg or png. No gifs, please.
4. Use captions. Guide the viewer through the slideshow with photo captions. You can find this feature under the “Photo Upload & Edit” screen.

Note: For tips 2 and 3, you will need to use a photo-editing program. While Photoshop is perhaps the best-known, photo-editing software like Microsoft Office Picture Manager is installed on many computers.

Samantha’s Weekly Tip – How To Get Your Single Property Website On 10 Of The Top Real Estate Search Engines

So you’ve built an AgencyLogic single property Website. Now, you’re probably wondering how people are going to find it. Of course, we offer sign riders, text-messaging and other options for promoting your site. But today, more than 90% of homebuyers start their property search with a Web search. When they do, you want them to find your site. Follow these steps to syndicate your new site to 10 of the top real estate search engines, including Trulia, Zillow and Google. (And yes, it’s free!)

There’s nothing easier than syndicating your new single property Website to search engines – because we do it for you. You just have to give us permission by putting checkmarks in the boxes next to the search engine logos during the initial building of the site, and we’ll ask those search engines to index your site.

Not sure if you checked all the boxes? It’s never too late!

  • Log in to your AgencyLogic account and select the PowerSite you want to syndicate
  • Click on the “Marketing” tab
  • Select the first option, “Lighthouse Marketing”
  • Select search engines by clicking the check boxes next to their logos (see below). Then click “Save” in the upper right-hand corner

If you always want some or all search engines to index every new site you build, you can easily set your account so that it automatically syndicates new sites to your chosen search engines. Here’s how:

  • Log in to your AgencyLogic account. On the main admin panel, click on the tools link at the top of the page
  • Select “Lighthouse Settings” from the drop-down menu
  • Select search engines by clicking the check box next to their logos. Then click “Save” in the upper right-hand corner

There are a few things you should know about syndicating your PowerSite to search engines.

  • It’s free
  • You shouldn’t be alarmed if your new PowerSite doesn’t appear in search results immediately. While your PowerSite is visible to you within about 15 minutes after publishing, it may take up to a week for Google and other search engines to index your site
  • Syndicating your new PowerSite to search engines doesn’t ensure that every search engine will accept it, or that it will be first on a list of search results. Stay tuned for tips on improving your chances of having your PowerSite seen

If you have any questions please contact me 🙂