Virtual Reality Has Yet to Make a Big Impression

As Google’s developer conference I/O 2017 is about to kick off, rumor has it that the company might show off a new virtual reality headset at the event. The rumored headset reportedly won’t require a PC or a smartphone and is described as featuring “cutting-edge” technology.

So far, virtual reality has not lived up to the hype that surrounded the technology in recent years. Despite several headsets finally hitting the market in 2016, the consumer response to VR devices has been tepid at best.

According to Nielsen’s latest Games 360 report, very few Americans are seriously considering buying a VR headset. The reasons for the lack of interest are summed up by a separate study by Thrive Analytics, which finds that many consumers simply aren’t interested in virtual reality.

This chart illustrates the limited interest in virtual reality in the United States.

Infographic: Virtual Reality Has Yet to Make a Big Impression | Statista You will find more statistics at Statista

Are Smartphone Makers Overdoing It?

Source: Statista

In a couple of weeks, Apple is expected to present to the public what will most likely be the iPhone 7. And despite the media willingly reporting on every rumor there is on the company’s newest smartphone, it seems like people just aren’t as excited about a new iPhone launching as they used to be.

According to data published by Greenpeace, cell phone users around the world are no longer willing to play along to what has been a very lucrative rhythm for Apple, Samsung and others. While upgrading to a new phone at least every other year did make sense a couple of years ago, when smartphone technology leaped forward rapidly, today’s improvements are largely incremental and users no longer see the need to buy a new device as often.

Given the fact that users are willing to stick with what they have for longer than two years now, many think that manufacturers should adapt and release fewer models than they currently do.

This chart shows how many people in different markets think that cell phone manufacturers should release fewer new models.

Infographic: Are Smartphone Makers Overdoing It? | Statista
You will find more statistics at Statista