Tag Archives: snapchat

Facebook Dominates Social Media

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Source: Statista

When Facebook filed for its initial public offering in early 2012, the company named the ongoing transition to mobile as one of the biggest risks to its future success. If the transition to mobile was indeed the biggest challenge in Mark Zuckerberg’s early career as CEO of a billion-dollar company, he managed it admirably well.

Not only does Facebook generate most of its revenue with mobile advertising now, the company also owns some of the most popular apps in the world. Earlier this week, Instagram announced that it now has more than one billion monthly active users, making it the fourth platform in Facebook’s portfolio to reach that milestone.

Looking at some of Facebook’s competitors illustrates how hard it is to get to that level of adoption. As Twitter, Snapchat and Pinterest are all struggling to get to 500 million users, it is hard to imagine any of them getting to one billion. But with great power comes great responsibility (just ask Spiderman) and Facebook is currently doing its best to take responsibility for what happens on its namesake platform. On Thursday, the company announced new measures to fight fake news in its continued attempt to rebuild trust after the recent scandals.

Social Media Infographic

Marketers Have Yet to Embrace Snapchat

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Source: Statista

Following a controversial redesign and less than stellar results during its first year as a public company, the mood at Snap’s headquarter has turned a lot darker since the company’s celebrated IPO in March 2017. Aside from Snapchat’s lackluster user growth and Facebook’s seemingly successful strategy of copying anything that Snapchat does well, there’s growing concern about the platform’s appeal to marketers (and hence its monetization prospects).

According to a recent report by the Social Media Examiner, just 8 percent of marketers used Snapchat in the first quarter of 2018, which is worlds apart from Facebook’s 94 percent adoption rate and far behind the 66 percent of marketers that are active on Instagram. Making things worse, 72 percent of the respondents have no plans of using Snapchat in the next 12 months, indicating that marketers do not consider it relevant enough to give it a try.

Snapchat Infographic

Snapchat Hits 191 Million Daily Active Users

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Snapchat’s user growth failed to re-accelerate in the first quarter of 2018. The social media app, particularly popular among teenagers, counted an average of 191 daily active users between January and March, up by just 4 million compared to the last quarter of 2017.

As our chart illustrates, Snapchat is still most popular in North America, where 42 percent of its users come from. Outside of North America, Snapchat struggles with the strong competition from Instagram, WhatsApp and Facebook, which all have adopted features mimicking Snapchat’s formerly unique app.

Social Media Infographic