Websites See Drastic Decline in Facebook Traffic

Source: Statista

In the wake of the ongoing discussion about misinformation aka the spreading of “fake news” on social media and especially on Facebook, the company’s CEO Mark Zuckerberg announced significant changes to the way the news feed will work going forward. In an effort to re-focus on personal connections, Facebook users would find fewer news articles and less marketing content in their news feed and instead be shown more updates from their friends and families, Zuckerberg explained in a Facebook post in January.

While the company’s stated goal of making sure that “time we all spend on Facebook is time well spent”, sounds promising to the platform’s users, Zuckerberg’s announcement left publishers and shareholders concerned. While the latter worried about how the changes applied to the news feed would affect advertising sales, publishers feared a negative impact on their own websites’ traffic. Over the past decade, Facebook has been a significant driver of traffic to news websites, even beating Google as the main source of referral traffic for many of them. And while many publishers haven’t been happy about the social network’s prominent role in content distribution, most of them have come to rely on it nonetheless. A stronger emphasis on personal content in the news feed will almost certainly have a negative effect on Facebook’s role as a traffic source, a role that has already started to diminish.

According to a new report by Shareaholic, the percentage of website traffic coming from Facebook has already declined drastically in the second half of 2017. As you can see in the chart below, Facebook’s share of all visits to a sample of 250,000 websites has dropped from 30.9 percent in the second half of 2016 to 18.2 percent in the last six months of 2017. Shareaholic attributes the drop to a number of earlier changes that Facebook made to its news feed last year and to a general change in user behavior on the platform.

Facebook Infographic

Facebook’s U.S. Growth Stalls as Youngsters Jump Ship

Source: Statista

When Facebook reported its fourth quarter results on January 31, the company had to admit for the first time that its user base in the United States and Canada had stopped growing on a quarter-over-quarter basis. While the number of monthly active users remained flat at 239 million between Q3 and Q4 2017, the number of daily active users even declined from 185 to 184 million users.

According to eMarketer’s latest forecast on social network usage in the United States, this trend will continue through 2018. eMarketer predicts that Facebook’s U.S. user base will grow by less than 1 percent this year as young Americans appear to lose interest in what they probably feel has become a social network for the elderly.

As our chart illustrates, Facebook is expected to see an exodus of users aged 11 to 24 this year. While a lost user is never good for the company running the affected platform, Facebook can probably take solace in the fact that most of its young deserters will remain active on Instagram, the platform that Facebook foresightedly acquired in 2012.

Social Media Infographic

Twitter’s User Growth Flatlines

Source: Statista

Having struggled to attract new users for a while, Twitter just reported that its user base didn’t grow at all between the third and fourth quarter of 2017. The social network is stuck at 330 million users and looks to be losing sight of its competitors.

On a positive note, Twitter posted its first quarterly profit ever, sending its stock price soaring to the highest level in more than two years.

Twitter Infographic

The Top Way People Share Property Data Is?

Every AgencyLogic single property Website includes the ShareThis feature:

single property website

which, when clicked, provides visitors to the Website with alomst two hundred different ways to share the Website:

single property websites

But which option, channel, social network or service do people chose the most? The answer is Facebook.

single property websites

The top five methods are:

1. Facebook
2. Everything Else Combined
3. Email
4. Pinterest
5. Twitter

Do you use Facebook to market your listings? Do you have a Facebook page? If you don’t let us know and we can help! For more information see How To Get A Real Estate Facebook Business Page.

The Potential of Social Media Advertising

Source: Statista

The worldwide social media advertising market was worth some 43.78 billion dollars in 2017, and accounted for 18 percent of the total digital advertising market. As our infographic shows, the U.S. market is by far the biggest in the world, having generated some 21 billion dollars. That’s a 22 percent share of the total U.S. digital advertising market.

Its European counterpart was worth about 8 billion dollars, not even half the size of the U.S. market. In China, 11 percent of the digital advertising revenue comes from social media. Around the world, mobile is more important than desktop targeted social media advertising. While all markets are poised for growth in the foreseeable future, it’s China where most growth is likely to occur, almost doubling in the years to come, until 2022.

This chart was first published by FIPP.

Social Media Infographic

Facebook Inc. Dominates the Social Media Landscape

Source: Statista

When people think of Facebook as a company, they mostly think of it synonymously with Facebook the social network. However, Facebook Inc. is much more than that, as today’s chart nicely illustrates. With WhatsApp, Instagram and of course the namesake Facebook and Messenger, the company owns four of the world’s largest social media / messaging services. Facebook alone is used by more than 2 billion people per month and both WhatsApp and Messenger also passed the billion-user milestone in 2016. Tencent, the Chinese company behind WeChat and Qzone might also boast a billion users in total, but it still doesn’t come close to matching Facebook’s global footprint.

What all of the services mentioned in the chart below have in common is their immense attractiveness to advertisers. Not only do they all boast hundreds of millions of users, but they also have the ability to target specific groups based on likes, dislikes and past behavior. That is why social media advertising has grown immensely over the past few years. In the U.S. alone, social media ad revenue is expected to reach $23.8 billion this year, with more growth to come in 2019 and beyond.

Social Media Infographic