Where’s a Marketing Budget to Go?

Source: Statista

Creating content is the top goal for marketing pros around the world. According to figures compiled by communications and marketing agency Cognito, 61 percent of the 165 marketing leaders they interviewed for a survey named creating content as the area where more of their marketing budget will be invested in 2018. This makes sense, as in the previous report only 18 percent of respondents were happy with the content they could market.

Investor relations (71 percent) and public affairs (69 percent) featured in the two top positions of areas where investment will remain the same. The top loser according to the survey will be traditional advertising, with 40 percent of marketing leaders wanting to invest less.

These developments could have negative implications for traditional media outlets, as the volume of content published or disseminated by company marketers could more strongly compete with traditional publishing content. Diverting dollars from traditional advertising could also negatively affect heritage media ad revenue. This chart was first published by our partner FIPP.

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An Incredible 12 Months For Facebook

Source: Statista

Facebook has again flown past expectations in its latest quarterly earnings report. As our infographic shows, in Q3, the company posted a year-on-year increase in net income of 79 percent. Moving up from the $2.6 billion in 2016, the last three months put $4.7 billion in Facebook’s coffers. Revenue is a similar story, with a 47 percent year-on-year increase to $10.3 billion.

Investors have nevertheless been spooked though, driving share prices down by as much as 2 percent in response to Zuckerberg’s warning that operating expenses in 2018 will rise by up to 60 percent. Citing the need to protect the company’s services from the kind of misuse seen during the 2016 U.S. presidential election, he said the company is “serious about preventing abuse on our platforms. We’re investing so much in security that it will impact our profitability. Protecting our community is more important than maximizing our profits.”

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Where Can You Get Discounts and Lots More Real Estate, Technology and Marketing Content?

Via our Facebook page! Simply visit:

www.facebook.com/AgencyLogic

and click the ‘like’ button! You’ll see content from this blog plus more about real estate, marketing and technology.

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Where To Get Real Estate Humor, Technology, Marketing and News

Twitter may not be the monster social network of days gone by but it is still a much loved way to share news, commentary, content and opinion.

For a real estate perspective there’s no better place to go than the AgencyLogic Twitter account. Simply follow @AgencyLogic and enjoy!

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Snapchat Cements Its Must-Have Status Among U.S. Teens

Source: Statista

When it comes to their social media preferences, U.S. teens are about as loyal as Brutus was to Caesar. Back in 2013, Facebook was still their social network of choice. In 2014, Instagram took the throne for a while before being replaced by Snapchat in 2016.

Now, in the fall of 2017, Snapchat is the clear number 1 for teens in the United States, with nearly half of the 6,000+ teenagers polled for PiperJaffray’s bi-annual “Taking Stock With Teens” survey naming it their favorite social platform. 24 percent of the teenage respondents called Instagram their favorite, while Facebook and Twitter are losing touch with the teen demographic.

So how do these numbers translate into actual usage? Are teenagers really abandoning Facebook in droves? Not quite, apparently. According to this year’s spring edition of PiperJaffray’s report, more than half of U.S. teens still use Facebook at least once a month. The same holds true for Twitter, which is used regularly by 56 percent of U.S. teens. Snapchat and Instagram hold their ground in terms of usage as well: both are used at least monthly by around 80 percent of young Americans.

Real Estate Infographic