Tag Archives: teens

Teens’ Social Media Usage Is Drastically Increasing

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Source: Statista

Facebook’s foundation in 2004 makes today’s teenagers the first generation to have grown up with social media. And while plenty of older people are avid users of Twitter, Instagram and other social media platforms, no other generation has social media and technology so deeply engrained into their everyday lives as those born after the turn of the century.

According to a report published by Common Sense Media, social media usage among teenagers has drastically increased between 2012 and 2018. A survey conducted in the U.S. earlier this year showed that 70 percent of teenagers (13-17) check social media several times a day, up from just 34 percent in 2012. More astoundingly, however, 16 percent of today’s teens admit to checking their social feeds nearly constantly and another 27 percent do so on an hourly basis.

It is hard to say how much social media use is too much, but constantly checking for likes, comments or new posts by friends certainly has an effect on young people and many studies suggest that it’s not a positive one. Social media and device addiction are an important issue in the internet age and it will take an effort by the industry as well as the users themselves to tackle it head on.

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U.S. Teens Have Mixed Feelings About Social Media

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Source: Statista

In the wake of Facebook‘s recent scandals, more and more people are wondering whether social media in its current form eventually does more harm than good when taking everything into account. After all, it promotes smartphone addiction, has the potential to sow division and leaves us vulnerable to tailor-made manipulation attempts from companies such as Cambridge Analytica.

Even teenagers, supposedly the most avid fans of Snapchat, Instagram and the like, apparently have mixed feelings about social media these days. According to a recent Pew Research study, 24 percent of teens (aged 13-17) in the United States think that social media has a mostly negative effect on their generation, while only 31 percent think the effect is mostly positive.

The reasons for teens’ growing skepticism towards social networks are manifold, but the prevalence of bullying and rumor spreading on social media is the biggest pet peeve for young Americans.

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Snapchat Cements Its Must-Have Status Among U.S. Teens

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Source: Statista

When it comes to their social media preferences, U.S. teens are about as loyal as Brutus was to Caesar. Back in 2013, Facebook was still their social network of choice. In 2014, Instagram took the throne for a while before being replaced by Snapchat in 2016.

Now, in the fall of 2017, Snapchat is the clear number 1 for teens in the United States, with nearly half of the 6,000+ teenagers polled for PiperJaffray’s bi-annual “Taking Stock With Teens” survey naming it their favorite social platform. 24 percent of the teenage respondents called Instagram their favorite, while Facebook and Twitter are losing touch with the teen demographic.

So how do these numbers translate into actual usage? Are teenagers really abandoning Facebook in droves? Not quite, apparently. According to this year’s spring edition of PiperJaffray’s report, more than half of U.S. teens still use Facebook at least once a month. The same holds true for Twitter, which is used regularly by 56 percent of U.S. teens. Snapchat and Instagram hold their ground in terms of usage as well: both are used at least monthly by around 80 percent of young Americans.

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