Tag Archives: traffic

Video Drives Surge in Mobile Data Traffic

Posted on by
Reply

Source: Statista

With super-fast wireless connections, all-screen smartphones and apps like TikTok, YouTube and of course Netflix, people are consuming more video content than ever on the go. That increase in mobile video consumption is of course taking a toll on wireless networks, which have seen data traffic increase manyfold in a matter of a few years.

According to Ericsson’s latest Mobility Report, global mobile data traffic is set to grow more than eightfold between 2017 and 2022, with video traffic driving much of that increase, growing more than tenfold over the same five-year period. Video, which accounted for 30 percent of mobile data traffic in 2011, is set to account for 71 percent of mobile traffic this year, up from 56 percent in 2017. By 2027, Ericsson expects video content to account for almost 80 percent of mobile traffic, which is projected to triple once more in the next five years.

In 2022, monthly mobile traffic is estimated to amount to 90 exabytes, which is equivalent to 90 million terabytes or roughly 15 gigabytes per smartphone. By 2027, that number is expected to grow to 283 exabytes or roughly 40 gigabytes per smartphone.

Infographic: Video Drives Surge in Mobile Data Traffic | Statista

NAR Infographic: June 2018 Foot Traffic

Posted on by
Reply

Source: nar.realtor

Foot Traffic dropped 1.7 points to 52.6 in June. However, the diffusion index is slightly higher than last year by 5.6 points.

Every month SentriLock, LLC. provides NAR Research with data on the number of properties shown by a REALTOR®. Lockboxes made by SentriLock, LLC. are used in roughly a third of home showings across the nation. Foot traffic has a strong correlation with future contracts and home sales, so it can be viewed as a peek ahead at sales trends two to three months into the future. This infographic shows the latest index data along with trends and changes.

Real Estate Infographic



Google’s Replacing Facebook as Top Referrer to Publishers

Posted on by
Reply

Source: Statista

Facebook hasn’t made many friends among publishers lately. The company’s announcement, it would de-prioritise publishing content in its algorithm had many in the industry up in arms. However, there are signs that the drop in referral traffic from Facebook is offset by traffic gains coming from Google searches, especially in the mobile section.

Research by Chartbeat indicates that this phenomenon isn’t all that new. The below infographic shows that Google mobile searches have closed in and overtaken mobile referral traffic from Facebook from August last year onwards.

This is probably linked to the fact that “more publishers have been signing up for the Google publishing format launched in 2015 known as Accelerated Mobile Pages,” according to Recode. The AMP service hosts publishers’ content on Google servers, which reduces loading time for mobile users.

The good news for the publishing industry is that Facebook referral traffic losses can be compensated. The bad news is that this doesn’t solve the overall problem of dependency on platforms. It might make publishers even more dependent on just one player.

Social Network Infographic