Snapchat’s user growth re-accelerated slightly in the fourth quarter of 2017. The social media app, particularly popular among teenagers, now has 187 million daily active users, an increase of 18 percent compared to Q4 2016 and five percent compared to Q3 2017. As our chart illustrates, Snapchat is still most popular in North America, where 43 percent of its users come from.
I’ve often said that average data is of average use but that doesn’t mean it’s completely useless. In the following infographic from JESS3 there are some fascinating averages about Facebook and the people (us) that use it. Personally I’m surprised that the average number of friends is as high as 229; what surprises you the most?
DigitalSurgeons.com has put together a fascinating and detailed look at user date for both Facebook and twitter. Personally I think they are very different services, so different in fact that any comparison is of no real value. Independently however, the following couple of charts provide a great insight into the leading social tools.