Source: SocialPilot.co

This infographic provides statistics that you must know to build a successful social media strategy for Facebook in 2019.

SocialPilot divided the statistics into various sections:

• Demographics – The kind of people who are using Facebook, for instance, their gender, age, income etc.
• Usage – How people are accessing and using Facebook.
• Engagement – The kind of content users are engaging with on Facebook and also how and where they’re engaging with brands.
• Businesses – How businesses are using Facebook to market themselves – social selling, customer service, content marketing, etc.
• Ads – How brands are investing in Facebook ads, their returns and the kind of response ads receive on Facebook.