8 thoughts on “How Important Really, Is Social Media To Your Business?”
So glad to hear this opinion voiced! The campaign by the Real Estate industry trainers to get everyone on Facebook and Twitter has perplexed me, as this seems only to take time away from the clients you are working with on a daily basis when you are engaging in “friending” new people on these websites. Go Seth!
Using social media as a lead generating system is only one of many systems we should be using. Most of our clients and prospects are on Facebook, so it is a great place to network. If used properly, it can result in business. However, it is not a substitute for good old fashioned prospecting!
I am going to have to disagree with this. I know that social media is important to your business. It is a way to connect to people that you have lost touch with. The old “Who do you know who…” works well in the social networking world. For example: You are on Facebook and an old classmate requests to be your friend. You haven’t spoken to this person in years. In your inbox you have a conversation and the first thing that is asked is…What are you doing now? The answer is…Why I am selling real estate in anytown. The response to that is…I have a sister, cousin, child that lives there and they are thinking of moving. Or the response is…I have a daughter that works for a title company there. Social networking is good old fashioned Lead Generating in the new world. As far as time goes, it doesn’t take anymore time than it does to check your emails. AND you don’t have to sift through SPAM.
This guy is completely wrong and doesn’t understand the internet. What was conspicuously absent from his diatribe is how do you get to know these people? How do you introduce yourself to new people? Where are these people meeting up, hmmm, maybe twitter, facebook? Finally, how do you get from not knowing someone to knowing them to selling them a house?
Whatever the method, it’s always about “real” relationships. I only invite people to be my “friend” if that person is someone I know or we have a common connection, i.e. a company affiliation, a professional designation, a geographic location, hobby, etc. and I only respond to “friend” requests for the same reasons. I agree that having thousands of friends and/followers is useless as is joining groups and never participating or reciprocating. On-line networking can be a great way to get stay in contact with personal and professional friends, build relationships and distribute information is interesting and helpful to them so they know you are there for them and you are the person they can count on. Social networking is not going away – it’s a tool and people expect professionals in all fields to have all the tools and to know how to use them.
So glad to hear this opinion voiced! The campaign by the Real Estate industry trainers to get everyone on Facebook and Twitter has perplexed me, as this seems only to take time away from the clients you are working with on a daily basis when you are engaging in “friending” new people on these websites. Go Seth!
At last! A voice of sanity. So many Realtors are busy, busy, busy, blogging, friending, tweeting…how much of this translates into real business?
How Important Really, Is Social Media To Your Business http://tinyurl.com/mu355a
How Important Really, Is Social Media To Your Business?http://tinyurl.com/mu355a
Using social media as a lead generating system is only one of many systems we should be using. Most of our clients and prospects are on Facebook, so it is a great place to network. If used properly, it can result in business. However, it is not a substitute for good old fashioned prospecting!
I am going to have to disagree with this. I know that social media is important to your business. It is a way to connect to people that you have lost touch with. The old “Who do you know who…” works well in the social networking world. For example: You are on Facebook and an old classmate requests to be your friend. You haven’t spoken to this person in years. In your inbox you have a conversation and the first thing that is asked is…What are you doing now? The answer is…Why I am selling real estate in anytown. The response to that is…I have a sister, cousin, child that lives there and they are thinking of moving. Or the response is…I have a daughter that works for a title company there. Social networking is good old fashioned Lead Generating in the new world. As far as time goes, it doesn’t take anymore time than it does to check your emails. AND you don’t have to sift through SPAM.
This guy is completely wrong and doesn’t understand the internet. What was conspicuously absent from his diatribe is how do you get to know these people? How do you introduce yourself to new people? Where are these people meeting up, hmmm, maybe twitter, facebook? Finally, how do you get from not knowing someone to knowing them to selling them a house?
Whatever the method, it’s always about “real” relationships. I only invite people to be my “friend” if that person is someone I know or we have a common connection, i.e. a company affiliation, a professional designation, a geographic location, hobby, etc. and I only respond to “friend” requests for the same reasons. I agree that having thousands of friends and/followers is useless as is joining groups and never participating or reciprocating. On-line networking can be a great way to get stay in contact with personal and professional friends, build relationships and distribute information is interesting and helpful to them so they know you are there for them and you are the person they can count on. Social networking is not going away – it’s a tool and people expect professionals in all fields to have all the tools and to know how to use them.