Tag Archives: Branding

Real Estate Podcast: Everything You Need To Know About Branding

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Everyone who has their own business has thought about their brand. In today’s Real Estate Podcast, from Tom Ferry, we hear about about branding and living into our brand

Have you paused to ask the fundamental questions:

  • What does “brand” actually mean?
  • What is the difference between your brand and your marketing?
  • What are the pillars of a successful brand story?
  • Where does YOUR true brand come from?

To answer these and so many more questions, Tom sat down with two of the kings of branding, Marc Davison of 1000watt and Jason Pantana (maybe you recognize him?) for the ultimate deep dive into this essential subject.

If you’re looking to create, refine, or remodel your brand, this is the place to start.

Real Estate Podcast: 2021 Business Models Need This One Thing

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It’s no question that 2020 was the craziest year we’ve seen in a while, and there’s no telling what’s going to happen in 2021, but one thing we do know is that online marketing isn’t changing just yet. Personal brands are still the most impactful way to connect to an audience, and having consistent communication will surely keep you top of mind.

Melissa Terzis embodies this. She’s a real estate veteran based in DC, but where she really stands out is in her content. Melissa has been creating content for well over a decade and knows what it takes to captivate an audience, and keep doing it consistently. She has taken personal branding to the next level and is looking to share exactly what helped her do it.

For the first episode of Real Estate Marketing Dude podcast in 2021, Melissa explains how she recognized her unique personality and turned it into a relatable personal brand, and ultimately a successful real estate business.

Florida Real Estate Agent Ines Hegedus-Garcia Discusses Branding and Content Management

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When developing your brand as a Realtor, many people make the same mistake — they think it’s all about them. What you really need is that special something that makes you stand out from crowd, whether it’s a certain location, style of architecture, or a type of client. Creating a clear vision of who you’re talking to will help you generate blog content that resonates with your audience. Watch this video for more advice building your brand and using content and social media to get it noticed.

You can connect with Ines on the web, Facebook, Instagram, YouTube and Twitter.