Tag Archives: smartphone

What Smartphone Buyers Really Want (Infographic)

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Source: Statista

While smartphone manufacturers tend to show off the latest technological advancements cloaked in marketing jargon when presenting a new smartphone model, a recent survey by Morning Consult has revealed that something much more mundane and practical is at the top of smartphone users’ wishlists. According to the survey, longer battery life is the most important feature for American smartphone owners, ahead of usability, storage and durability.

Interestingly, many of the recent innovations in smartphone technology, e.g. AR/VR and facial recognition, are among the features Americans don’t really care about. This, along with ever-rising prices, could explain the recent slowdown in worldwide smartphone sales, at least to a certain extent.

America’s Smartphone Addiction

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Source: Statista

Ever since the first iPhone arrived in 2007, smartphones have gradually taken over our lives. We use them to listen to music, take photos, follow the news and sometimes even to make phone calls. They have become a constant presence in both our professional and our personal lives. However, the endless stream of information and stimuli from our phones tends to wreak havoc on our ability to focus on one task at a time, which is why many people feel the need to limit their phone usage.

According to a survey conducted by Deloitte in 2017, 47 percent of U.S. smartphone owners have made an effort to limit their phone use in the past. The most popular ways of trying to do so are keeping the phone out of sight in a pocket and turning notifications off. The lure of Twitter, Instagram and the like remains hard to resist however: only 30 percent of smartphone owners have succeeded in reducing their phone time.

The Smartphone Market Is in a Pre-5G Slump

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Source: Statista

After a decade of growth, the global smartphone market came to a standstill in 2017. According to latest estimates by market research firm IDC, there won’t be much movement in any direction this year either. IDC expects global smartphone shipments to amount to 1.46 billion devices this year, virtually unchanged from last year’s total.

Attributing the temporary slowdown to a market downturn in China, IDC expects the global market to return to modest growth in 2019 though before the introduction of 5G devices will drive further growth until 2022. IDC expects the first 5G smartphones to arrive in late 2019 and projects 5G devices to reach a market share of 7 percent in 2020 and 18 percent of global shipments by 2022.