Everybody knows that Google, Microsoft, Facebook, and other tech giants are constantly collecting data about their users. You can’t protect your privacy if you don’t know which specific data points are being grabbed by these large corporations. This infographic from TruePeopleSearch covers the information big tech collects on its users:
We recently moved all single property Website data analytics and reports exclusively to Google Analytics, the best platform to measure app data and web data separately or together through the account, property, and data stream.
In the following video, from the Google Analytics YouTube channel, we learn how to structure your account.
Source: Statista
According to an international poll released by Ipsos, Indians are the nationality most comfortable among 20 countries surveyed to share their data online in return for personalized services and products. 69 percent of Indians between the ages of 16 and 74 said they were okay with providing companies who asked for it with their data.
In comparison, only 41 percent of Germans and 33 percent of Japanese were comfortable with the same situation. Ipsos said that anxiety about the misuse of data provided online had risen by 8 percent globally since 2013. Despite that fact, willingness to provide data online has also risen by 7 percent in the same time frame, as more and more people also see the advantages of personalized online services.
The report also noted that concerns about personal data ending up in the wrong hands were not highest today but in the early 1990s, before the internet took hold. Back then, 66 percent of people globally reported these concerns.
Katharina BuchholzData Journalistkatharina.buchholz@statista.com
