CEO’s Introduction
The Inman Real Estate Connect event held in New York last month turned up a wealth of commentary, opinion and forecasts on real estate for 2007. Every possible subject matter was covered, providing speakers and attendees with the opportunity to contribute openly on old problems and ones yet to surface. Brad Inman said that consumers are participating in real estate in a way we never thought imaginable – I couldn’t agree more.
Keynote speaker Seth Godin provided extraordinarily clear commentary that challenges traditional marketing methods. In focusing on the common and much followed process of the individual (Realtor) marketing to the many (buyers/sellers), Seth presented a far more effective model; have the many market to the many – ultimately leading to the individual. This was met with considerable applause, and I have to admit, I smiled as I realized that our own clients have known about this for a long time. Every time an AgencyLogic client builds a PowerSite they allow the seller to tell friends, family, neighbors and work colleagues about “their” Website. Then, in turn, these people look at the PowerSite and see the photo, email address and telephone number of the agent selling the home. As a viral marketing tool, a PowerSite personifies Seth’s advice: “Build something that people will talk about. Make it easy for them to tell their friends about you.”
Video was highlighted as the boom technology for the year. With the very public immergence of companies like YouTube, the ability for individuals to create a property specific video suggests progress and a trend toward imagery of substantially greater quality, clarity, and most importantly, usefulness.
Lloyd Frink of Zillow stated “[There is an] insatiable appetite for consumers to get more information about their most valuable asset.” With most of 2007 still ahead of us, we will all move towards providing that information, solving the problems that go with it, and doing so with the aid of technology. Efficiency and effectiveness will be fundamental in that process. As Brad Inman suggests; “Participate. Technology is a way to advance your relationships with your consumer.”
As always feel free to contact me personally, at any time, for any reason.
Stephen Fells,CEO
New PowerSite Features
We are pleased to announce that next week we will be unveiling some exciting upgrades based entirely upon your feedback and suggestions. The first thing you will notice is that we have added substantially easier and more intuitive navigation including a “quick menu” that gives you two-click access to any screen.
Above all, we know your time is valuable and these improvements will help you breeze through PowerSite creation like never before. Click here to learn more about our new features.
Free Publicity Teleclass – February 27th at 2pm Eastern – Limited Space – sign up today!
Kim Ades, MBA and President of Opening Doors, is a publicity mastermind who will be delivering the top methods to gaining free publicity and media buzz for your real estate practice. Her tips and tricks are invaluable and can be employed instantly to help position yourself as a media darling – and for FREE! Click here to learn more…
PowerSite of the Month
It is our pleasure to announce that February’s PowerSite of the Month has been awarded to Drew & Linda Hartanov and The Hartanov Team in San Clemente, CA. Their PowerSite www.avenidagranada.com is outstanding.
Customers visiting their site get a complete picture of not only the property, but of the community as well because they utilized our custom links feature to link everything from an online community guide to relocation information. Additional custom links bring the potential buyers to their personal blog and featured property listings, all of which add depth, keep customers engaged and enhance the image of The Hartanovs as experts in the field. Click here to read more…
To Certify or not To Certify…
So, you’re sitting in your office wondering, how can I make my real estate business better? Suddenly you realize that you may not be taking full advantage of the latest real estate web-based technologies. After all, the traditional techniques just aren’t cutting it in the slow market, and you just don’t have that unique edge anymore. Or maybe you’re new to the business and you think that there just HAS to be a better way to reach a larger, diverse audience. Should you research the technologies your competition is using and try to decide which ones to pursue on your own? Or should you actually read one of those countless training advertisements your email account junks everyday? Click here to read more…