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U.S. Digital Video Spend Beats TV Ads
Source: Statista
The market for moving image advertisement formats is developing away from linear television and towards digital video formats such as streaming, apps and social media. According to data from the Statista Market Insights, U.S. spend on digital video ads is estimated to reach almost $85 billion this year – more than the around $59 billion U.S. advertisers are expected to spend on traditional TV advertising. Spending on digital video ads grew rapidly over the past couple of years, overtaking slightly decreasing TV ad spending in the process. The gap between the two markets will continue to grow. The situation in the U.S. mirrors international developments, aided by the country’s advertising market being the largest in the world by some margin.
TV and video advertising refers to moving image advertising formats that are transmitted via traditional TV channels as well as in all forms of digital video channels. Traditional TV advertising covers all advertising expenditure on pay-for and freely distributed TV providers and networks as well as digitally distributed and terrestrial TV network operators. Digital video advertising, on the other hand, includes advertising formats like web-based videos, app-based videos as well as videos on social media and streaming apps that are seen on computer screens, smartphones, tablets and other internet-connected devices.
Redfin Reports the Median U.S. Home Price Hit an All-Time High of $434,000 in April
San Jose and Rochester are hotter than other parts of the country; roughly three-quarters of homes that sold in those metros last month fetched more than their asking price—a higher share than anywhere else in the U.S.
Seattle, WA – May 17, 2024 (BUSINESS WIRE) (NASDAQ: RDFN) The median U.S. home sale price rose 6.2% year over year in April to $433,558—the highest level on record, according to a new report from Redfin (redfin.com), the technology-powered real estate brokerage.
Today’s housing market is much slower than it was during the pandemic homebuying boom, but prices continue climbing because there still aren’t enough homes to go around.
New listings increased 1.7% month over month in April on a seasonally adjusted basis and rose 10.8% year over year. Still, they were roughly 20% below pre-pandemic levels, in large part because many homeowners don’t want to sell, as they feel “locked in” by the low mortgage rate they scored during the pandemic.
It’s worth noting that last April, new listings were at the lowest level on record aside from the start of the pandemic, which is one reason they’re now posting such a large year-over-year gain.
Home sales were little changed from a month earlier (0.2%) in April on a seasonally adjusted basis but were down 1.4% from a year earlier.
Homebuyers are getting hit by the one-two punch of high prices and elevated mortgage rates. The average 30-year-fixed mortgage rate was 6.99% in April. That’s up from 6.82% in March and 6.34% in April 2023, and is more than double the all-time low of 2.65% during the pandemic.
“It’s not all bad news for homebuyers. Mortgage rates are already inching lower in response to this week’s inflation report, which signaled that the Fed may cut interest rates this summer—a possibility that just weeks ago many thought was off the table,” said Redfin Economics Research Lead Chen Zhao. “In certain parts of the country, buyers also have room to negotiate as homes linger on the market, prompting sellers to slash their asking prices and provide concessions.”
Housing Supply—While Historically Low—Hit a Four-Year High in April as Homes Lingered on the Market
Active listings rose to the highest level since December 2020 in April. They were up 0.3% from a month earlier and up 7.5% from a year earlier on a seasonally adjusted basis, though remained far below pre-pandemic levels.
While new listings represent the number of homes that were listed for sale during a given month, active listings represent the total number of homes that were for sale during a given month. That means that the latter metric includes homes that have been sitting on the market for a while.
Nationwide, 43.9% of homes that went under contract in April did so within two weeks of being listed, down from 46.9% a year earlier.
18% of Home Sellers Are Cutting Their Asking Prices
Nearly one in five (17.6%) homes for sale in April had a price cut, meaning the seller lowered the asking price after putting their home on the market. That’s up 5.6 percentage points from 12.1% a year earlier—the biggest gain in over a year.
“Most sellers in Las Vegas are willing to negotiate—anywhere from 5% to 10% off their list price,” said local Redfin Premier real estate agent Fernanda Kriese. “Sellers are offering buyers money for mortgage-rate buydowns, along with other concessions. Homes that are listed below market value get multiple offers and are snatched up in two to four days, but homes that are priced $5,000 to $10,000 over market value are sitting for 30 to 60 days longer.”
Las Vegas, like many pandemic boomtowns, has seen its housing market cool following the homebuying frenzy of 2021 and 2022.
But other markets haven’t cooled as quickly, and some are seeing substantial competition between homebuyers. In San Jose, CA, for example, three in four homes (75.8%) that sold in April went for more than their asking price. That’s up from 61.6% a year earlier and is the highest share among the metros Redfin analyzed. Next came Rochester, NY, at 72.8%, and Oakland, CA, at 69.7%. Nationwide, one-third (33.5%) of homes that sold in April went for more than their asking price.
Redfin recently surveyed its agents and found that the majority of respondents (74.4%) think the 2024 housing market is shaping up to be more favorable for sellers than buyers. That’s likely in part because sellers are fetching record-high prices for their homes. The survey, conducted by Qualtrics in April-May 2024, was fielded to roughly 300 Redfin Premier agents.
April 2024 Highlights: United States
| April 2024 | Month-Over-Month Change | Year-Over-Year Change | |
| Median sale price | $433,558 | 3.2% | 6.2% |
| Homes sold, seasonally adjusted | 425,102 | 0.2% | -1.4% |
| New listings, seasonally adjusted | 522,713 | 1.7% | 10.8% |
| All homes for sale, seasonally adjusted (active listings) | 1,617,980 | 0.3% | 7.5% |
| Months of supply | 2.3 | -0.2 | 0.1 |
| Median days on market | 35 | -5 | -2 |
| Share of for-sale homes with a price drop | 17.6% | 1.9 ppts | 5.6 ppts |
| Share of homes sold above final list price | 33.5% | 3.5 ppts | 0.1 ppts |
| Average sale-to-final-list-price ratio | 99.7% | 0.4 ppts | 0.2 ppts |
| Share of homes that went under contract within two weeks | 43.9% | -1.4 ppts | -3 ppts |
| Average 30-year fixed mortgage rate | 6.99% | 0.17 ppts | 0.65 ppts |
Note: Data is subject to revision
Metro-Level Highlights: April 2024
Data in the bullets below came from a list of 85 U.S. metro areas with populations of at least 750,000. A full metro-level data table can be found in the “download” tab of the dashboard in the monthly section of the Redfin Data Center. Refer to Redfin’s metrics definition page for explanations of metrics used in this report. Metro-level data is not seasonally adjusted. All changes below represent year-over-year changes.
- Prices: Median sale prices rose most from a year earlier in Buffalo, NY (24.3%), Anaheim, CA (22.8%) and Rochester (15%). They fell in just five metros: San Antonio (-1.6%), Memphis, TN (-0.7%), Birmingham, AL (-0.7%), North Port, FL (-0.2%) and Austin, TX (-0.1%).
- New listings: New listings rose most in San Jose (46.9%), Tacoma, WA (38.3%) and Oakland (38%). They fell in one metro Redfin analyzed: Greensboro, NC (-1.6%).
- Active listings: Active listings rose most in Cape Coral, FL (50.6%), North Port (49.1%) and Fort Lauderdale, FL (42.2%). They fell most in Raleigh, NC (-12.3%), New Brunswick, NJ (-8.7%) and Lake County, IL (-7.4%).
- Closed home sales: Home sales rose most in San Jose (38.2%), San Francisco (30.4%) and Stockton, CA (23.2%). They fell most in Fresno, CA (-3.5%), Jacksonville, FL (-3%) and Albany, NY (-2.6%).
- Sold above list price: In San Jose, 75.8% of homes sold above their final list price, the highest share among the metros Redfin analyzed. Next came Rochester (72.8%) and Oakland (69.7%). The shares were lowest in North Port (6.8%) West Palm Beach, FL (7.1%) and Cape Coral (9.3%).
- Off market in two weeks: In Rochester, 84.6% of homes that went under contract did so within two weeks—the highest share among the metros Redfin analyzed. Next came Seattle (75.9%) and Buffalo (74.5%). The lowest shares were in Honolulu (7.4%), Tucson, AZ (16.6%) and Chicago (16.9%).
To view the full report, including charts, please visit: https://www.redfin.com/news/housing-market-tracker-april-2024/
About Redfin
Redfin (www.redfin.com) is a technology-powered real estate company. We help people find a place to live with brokerage, rentals, lending, title insurance, and renovations services. We run the country’s #1 real estate brokerage site. Our customers can save thousands in fees while working with a top agent. Our home-buying customers see homes first with on-demand tours, and our lending and title services help them close quickly. Customers selling a home can have our renovations crew fix it up to sell for top dollar. Our rentals business empowers millions nationwide to find apartments and houses for rent. Since launching in 2006, we’ve saved customers more than $1.6 billion in commissions. We serve more than 100 markets across the U.S. and Canada and employ over 4,000 people.
Redfin’s subsidiaries and affiliated brands include: Bay Equity Home Loans®, Rent.™, Apartment Guide®, Title Forward® and WalkScore®.
For more information or to contact a local Redfin real estate agent, visit www.redfin.com. To learn about housing market trends and download data, visit the Redfin Data Center. To be added to Redfin’s press release distribution list, email press@redfin.com. To view Redfin’s press center, click here.
Contacts
Redfin Journalist Services:
Isabelle Novak, 414-861-5861
press@redfin.com