Tag Archives: real trends

Sotheby’s International Realty Brand Ranks Among Nation’s Best in REAL Trends/The Wall Street Journal Report

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Madison, NJ – N.J., June 29, 2018 (PRNewswire) Sotheby’s International Realty Affiliates LLC today announced that the Sotheby’s International Realty® brand claimed 40 of the top 250 sales associates in the Individual Sales Volume category of the 2018 REAL Trends/The Wall Street Journal “The Thousand.” In addition, 12 teams affiliated with the Sotheby’s International Realty brand were recognized as being among the top 250 teams in the nation by sales volume. The annual report ranks America’s top 1,000 residential real estate agents and teams based on 2017 annual sales volume and transaction sides.

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“The representation of Sotheby’s International Realty brand sales associates on this list validates their professionalism and market expertise,” said Philip White, president and chief executive officer of Sotheby’s International Realty Affiliates LLC. “We are proud of their exceptional performance and commitment to the brand, providing the finest real estate services to garner a brand record of $108 billion in global sales volume in 2017.”

Click here to see the Sotheby’s International Realty brand affiliated sales associated represented on “The Thousand.”

The Sotheby’s International Realty network currently has more than 22,000 affiliated independent sales associates located in approximately 950 offices in 70 countries and territories worldwide. In 2017, the brand achieved a record global sales volume of $108 billion USD. Sotheby’s International Realty listings are marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and clients will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs. Each office is independently owned and operated.

The complete Thousand Top Real Estate Professionals list can be found on REAL Trends’ website, www.realtrends.com.

About Sotheby’s International Realty Affiliates LLC
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby’s International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. In February 2004, Realogy entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house. The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a full franchise system. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby’s International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby’s auction house, established in 1744. For more information, visit www.sothebysrealty.com.

CONTACT

Lindsey Scharf
Director, Public Relations and Communications
Sotheby’s International Realty Affiliates LLC
175 Park Avenue
Madison, NJ 07940
(973) 407-5596
Lindsey.Scharf@sothebysrealty.com

The Marketing Divide: 2018 Real Estate Marketing Analysis

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Adwerx and REAL Trends Survey Reveals Brokers and Agents Differ On Primary Marketing Priorities

Durham, NC – June 6, 2018 (PRNewswire) Real estate agents and brokers both know that marketing is essential to the success of their business. A new study from Adwerx, the leaders in real estate advertising, shows that a divide exists in what marketing tactics these two groups see as most valuable.

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The study, commissioned by Adwerx and administered by REAL Trends, a real estate consulting and publishing company based in Colorado, revealed that while brokers are often focused on long-term growth and invest their dollars in branding and community awareness, agents prioritize the need to drive commissions on an individual level.

“When looking at the long term trends and new challengers to the industry, it’s clear we are in the beginning stages of an industry-wide change in how brokers support their agents,” said Jed Carlson, CEO of Adwerx.

When it comes to investing in their brand, both agents and broker/owners spend on websites, social media, yard signs and listing portals. Agents see open houses and direct mail as representing additional opportunities to gather leads, while brokerages are more likely to prioritize efforts that build brand awareness, such as print advertising and community involvement.

The top three marketing channels agents are likely to spend their money on include listing portal leads; social media, and direct mail indicating a focus on generating leads. Broker/owners by comparison looked to print advertising, outdoor signage, and radio, with an eye toward building long-term awareness.

Brokers often take on the expense of branding through a company website and yard signs while agents shoulder the costs for activities that generate immediate business. One thing both agents and broker owners prioritize is social media. Social networking is affordable, easy to set-up, and provides immediate, easy to measure audience reaction.

“This research points at some differences between agent and broker priorities but also shows opportunities where agents and brokers can work together on shared goals,” added Carlson. “Alignment on branding standards and strategies that deliver both short-term and long-term results are key.”

To download the complete report, please visit www.adwerx.com/2018marketinganalysis.

About Adwerx
One of the fastest growing companies in real estate technology, Adwerx automates digital advertising for brokerages to delight the seller and increase agent satisfaction. Adwerx helps individual agents promote themselves and their listings online, working with over 100,000 real estate customers across the US, Canada and Australia. Adwerx is comprised of a team of savvy marketers, experienced software developers, and advertising veterans who are bound together by the simple belief that online marketing should work for everyone. For more information, visit www.adwerx.com.