Over the last several weeks we’ve covered a couple of videos included in single property Websites by Australia based Neo Property (see: “The Sexiest Real Estate Video Ever?” and “The Most Sex Filled, Action Packed Invite To An Open House You’ll Ever Get. I Promise.“) but there was a problem: they were very biased towards a male (dare I say teenage male) audience.

They also released a third video (in partnership with platinumHD.tv) with less visual sexuality but a very quick verbal mention of possible upcoming nudity:

The following video seems to be an attempt to address the male/female imbalance but does it work? The number of views on the video is significantly less than any of the ones featuring bikini models and I can’t help but wonder why. It might be because the voice over doesn’t seem to connect to the visuals (I found it hard to get to the end). But I also wonder if it’s because women simply aren’t that interested in this type of marketing. From my very biased male perspective I see things that I think would get a woman’s attention; a good looking, animal loving, piano playing guy with a six pack.

I even tried my own (very unscientific) market research asking women I know; “Does a sexy video appeal to you and make you want to buy a product?” Having seen the viral power of the Old Spice videos I thought it would be a simple ‘yes’ but the responses seemed to be the opposite. “Women focus more on what’s inside a person” was the most cutting comment. Ouch!

So it’s time to open this up to a wider audience. Tell me, does this work for you? Do you think this will result in the sale of a home? Would home owners like this to be part of how you market their home?