2018 Social Media Trends Infographic

How do you involve social media in your marketing? Should you involve social media in your marketing?

With Facebook and Twitter and YouTube and Instagram and Snapchat and it can be overwhelming to not only decide what social network you should use but also how you use it/them.

The following infographic (from falcon.io) might help. It highlights social media’s growing dominance in today’s digital world and the market share of each of the major social media networks—as well as some key social media statistics.

Social Media Infographic

Florida Realtors® 2018 Real Estate Trends: Expect Growth in Employment, Population and Visitors

Orlando, FL – Jan. 29, 2018 (PRNewswire) Florida’s economy grew in 2017, and that positive momentum should continue in 2018, according to economists and business data experts who spoke to a crowd of about 500 Realtors® at the 2018 Florida Real Estate Trends event Thursday during Florida Realtors® Mid-Winter Business Meetings.

Florida Realtors Logo

“For 2018, from a business point of view, Florida’s economy benefits from a growing population, strong and growing employment and a rising number of visitors,” said Dr. Tony Villamil, founder and principal advisor of The Washington Economics Group and a former U.S. Undersecretary of Commerce for Economic Affairs under President George H.W. Bush.

“In fact, Florida is growing faster in terms of employment growth than the rest of the U.S., which is good for Florida real estate.”

He noted the three major drivers of the state’s economy are 1) Florida’s business climate, including real estate sales; 2) the U.S. economy and financial market trends; and 3) the global economy.

“Overall, Florida is a positive, pro-business climate state and I don’t see that changing significantly,” Villamil said. “For U.S. economic activity, I see a lot of enthusiasm on tax reform and de-regulation – the U.S. economy is poised for a strong performance this year. We’ll likely see about 3 percent growth in the GDP (Gross Domestic Product) for the U.S.” He added that Florida’s GDP growth in 2018 is likely to also be about 3 to 3.5 percent.

Global economy activity is rebounding from its sluggish performance and growing, especially in major markets like Brazil and Canada, he noted. “Here in Florida, one of the sleepers is going to be India – it deserves a closer look,” Villamil said.

Another positive: Household net worth is at record levels, leaving consumers ready to spend – so real estate is in demand, he added.

However, “One downer here, is D.C. dysfunction,” Villamil cautioned. “In Washington, there’s a lot of animosity between the political parties. The key (for action) is going to be how we move toward less polarization between the parties.

“Florida’s economy depends on open markets. Looking at the global economy, in this area, I’m concerned about the administration’s policies.”

Other speakers who discussed trends for 2018 and beyond were Kevin Foreman, general manager of GeoAnalytics for INRIX Inc.; and Dr. Brad O’Connor, Florida Realtors chief economist.

Foreman discussed how self-driving cars will impact real estate in the future, noting that there are currently about 7,000 on the roads, with that figure expected to reach 4.5 million by 2035. There are four trends in self-driving cars: autonomous (Tesla, Uber, Google and others are working on versions of autonomous cars); also shared; electric; and connected. And there are five levels of autonomy, including hands-on at level 1, hands-off at 2, eyes-off at 3, mind-off at 4, and no-wheel at 5.

At his Seattle office, INRIX offers the chance on a rotating basis to get to work using a Tesla autonomous vehicle, Foreman said.

“It’s really nice to go to work and be able to shave, to eat (with both hands) and check email – oh, yes, you’re all Realtors – you already do that,” he said, earning laughs from the crowd.

Foreman added, “We as humans are starting to measure distance differently. It used to be in miles or kilometers. Now, it’s minutes – how long will it take me to get to the airport. Take a picture of traffic signals and milepost signs; they’ll be gone in 30 years.

“Now, many people want to search for homes in drive time, to see how long their commute would be to work, to school, and so on.”

According to Foreman, with self-driving cars, the new landscape for real estate will include:

  • No more speeding tickets
  • No more drunk driving
  • No more drivers’ licenses – the blind, elderly and kids can drive
  • Distracted driving – more texting, sleeping
  • Two-handed eating
  • Longer “drive” times – people can eat, sleep, work during commutes
  • Less office infrastructure
  • More agent productivity

Wrapping up the event, Florida Realtors Chief Economist Brad O’Connor took a look at what happened in Florida real estate in 2017 after Hurricane Irma, which made landfall on Cudjoe Key on Sept. 10 as a Category 4 with winds of more than 130 mph. Prior to Irma, Florida had not been hit by a major (Category 3 or above) hurricane in about 10 years.

To analyze what Hurricane Irma’s long-term impact might be on the market, Florida Realtors Research Department reviewed residential real estate sales data from Florida Realtors from 2004 and 2005 (during the span of time when Hurricanes Charley, Frances, Jeanne, Ivan, Dennis and Wilma struck Florida) as well hurricane claims data from the Florida Office of Insurance Regulation.

“Long-term market impacts from landfalling hurricanes are rare and highly localized,” O’Connor said. “Long-term sales declines were observed only in coastal areas where a significant percentage of structures were severely damaged by Category 4+ winds.”

Short-term market impacts from a hurricane are more common and widespread, he added.

“Sales in areas where most homes did not experience severe structural damage rebounded within a month or two of landfall,” he said. “These temporary slowdowns were due to business activity halting ahead of the storm and power outages, regulations and additional required inspections afterwards.

“Sale prices don’t seem to care much about hurricanes. Plenty of buyers are happy to line up to buy the real estate as long as it’s not completely annihilated.”

Summarizing 2017 housing market activity, O’Connor said single-family existing home sales in Florida were up 1.2 percent over 2016’s sales level – and would have been up by about 3 percent if there had been no Hurricane Irma. 2017 sales of existing condos and townhouses were up about 3 percent year-over-year; and would likely have been about 6 percent higher than 2016 without Irma. The statewide median price in both sectors was up about 8 percent compared to a year ago.

“Dollar volume is up, time on market is down and inventory is down,” he said. “It’s really inventory constraints that’s bringing sales down. Not only aren’t enough homes being built, but people who own their homes aren’t moving. They used to stay in a home on average about seven years, and that median has moved up to 11 years now.”

The Miami Association of Realtors® was the title sponsor for the 2018 Florida Real Estate Trends event; co-sponsors included the Realtors® of the Palm Beaches and Greater Fort Lauderdale; the Northeast Florida Association of Realtors®; Orlando Regional Realtor® Association; My Florida Regional MLS; and the Royal Palm Coast Realtor® Association.

Florida Realtors® serves as the voice for real estate in Florida. It provides programs, services, continuing education, research and legislative representation to its 180,000 members in 54 boards/associations. Florida Realtors® Media Center website is available at http://media.floridarealtors.org.

Experiential and Eco-Friendly: The Top Landscape Trends of 2018

The National Association of Landscape Professionals releases its annual list of trends anticipated to infiltrate residential and commercial outdoor spaces

Fairfax, VA – January 24, 2018 (BUSINESS WIRE) The National Association of Landscape Professionals (NALP) announces its official list of the top landscape trends of 2018. As the voice of the multibillion-dollar lawn and landscape industry, NALP annually forecasts trends that will impact landscape planning, design and maintenance within the coming year.

NALP Logo

“The top 2018 landscape trends reflect an evolution of the outdoor living trend we’ve seen grow in popularity over the past few years,” says Missy Henriksen, vice president of public affairs, NALP. “Stimulated by a healthy economy, homeowners and property managers are innovating their landscapes in fun, new ways. Recognizing the tremendous value that beautiful and functional landscapes bring to homes and commercial properties, today’s landscapes are built to last so they can be used and enjoyed through all the seasons, year after year.”

In 2018, NALP predicts the following five trends to influence landscape planning and design:

1. Experiential landscape design. Today’s landscapes are thoughtfully and creatively built for living, working and playing, and bring together form and function for a quality outdoor experience. More residential landscapes feature designated areas for cooking, dining, relaxing and even working outdoors, armed with fully integrated outdoor lighting and audio/visual systems for a multisensory and multiuse experience, day or night. Office landscapes more frequently include walking and bicycle paths, dining areas or gardens to enhance the employees’ experience. For both residential and commercial landscapes, the experience often begins at the entrance, with beautiful lawns, plantings and design elements that make a welcoming or wowing first impression.

2. Climate-cognizant landscaping. Unpredictable weather patterns call for landscape enhancements that withstand extreme conditions and allow spaces to be enjoyed on unseasonably cool or warm days. More landscapes are planned with the unexpected in mind, such as pergolas with retractable canopies that can protect outdoor areas in wind, rain and snow; outdoor heaters for patios on chillier nights; and hardier hardscape materials that can handle drastic temperature fluctuations.

3. Emphasis on water management and conservation. A buzzword for years, sustainability in landscaping is more than a trend, it influences how landscapes are created and maintained now and in the years to come. In particular, the integration of eco-friendly watering practices are expected to continue to take off in 2018, including the use of plants native to a region (which generally use less water), xeriscaping (planning a landscape to use low-water use plants), and smarter irrigation technology.

4. Enhanced equipment and technology. The latest yard tools on the market consider ease of use and storage while incorporating more eco-friendly innovations. Many lawn mowers, leaf blowers and similar equipment feature low or no emissions, are battery-powered, and are quieter. Many lawn and garden tools are also designed to stack or fold to fit in the garage or shed. Professionals are also integrating more technology — mobile apps, 3D modeling and drones — into landscape planning.

5. Plants in playful colors and patterns. While the simple elegance of greenery was all the rage last year, 2018 will see a renewed interest in adding pops of color and whimsy to landscapes. With ultra violet named the Color of the Year by Pantone, a leading provider of color systems and an influencer on interior and exterior design, landscape professionals expect to integrate more violets, verbena, clematis, iris and other purple flowers into landscapes. “Patterned” plants are also getting their time in the garden spotlight, as these unique plants are revered for their intricate details, such as striped leaves or brightly colored veins.

The voice of the landscape industry, NALP develops its trends reports based on a survey of its members and by drawing from the expertise of landscape professionals representing various regions of the U.S. who are at the forefront of outdoor trends. The landscape trends are also influenced by broader lifestyle and design trends.

For more information or to find a qualified landscape professional in your area, visit LoveYourLandscape.org.

About NALP

NALP represents an industry that employs nearly 1 million landscape, lawn care, irrigation and tree care professionals who create and maintain healthy green spaces for the benefit of society and the environment.

Contacts

Vault Communications
Stephanie Kensy
(610) 455-2767
skensy@vaultcommunications.com