Full disclosure: We are Simon Sinek fans.

Most people first learned about Sinek following his TED talk, How Great Leaders Inspire Action, which centers on his question “why?” If you haven’t seen the talk we strongly recommend you watch it.

In the following brief video, from last years Realty ONE Group International 2022 One Summit, Sinek talks about the importance of listening, and how it can help real estate agents create real relationships.