Let’s be honest; we all make mistakes. But have you ever thought of them as opportunities?

I make mistakes. There, I said it! The question is how do you deal with them? It’s important to understand that mistakes offer an opportunity to define relationships, personal and professional.

There have been occasions when I have spoken to a customer who is beyond angry. Sometimes they are frustrated or upset or simply confused. In almost all cases an apology, an explanation, a solution or even better all three not only resolves the issue but communicates a feeling of caring. I’ve been at the end of that phone call when the customer service rep clearly couldn’t give two figs if my problem gets resolved (thank you WorldPay, QuickBooks and many others…) and it’s at the heart of why I do care, why everyone at AgencyLogic cares, how problems are solved.

The more pissed off a client is the bigger advocate they become if they are treated quickly, respectfully and in some instances with humor. That’s where the opportunity lies and so to this short video from TED.com.

We have countless ‘Just For Fun‘ posts – this one falls into that category but also provides a great marketing tip. Enjoy 🙂